Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.
The Opportunity
Dr. Barbara Sturm is seeking to appoint a Head of Marketing to join their Global Marketing Team.
What you'll get to do
Brand marketing strategy:
* Support GM and MD in the creation of a global, customer-centric, omni-channel marketing strategy to drive the business’ international growth ambitions and objectives
* Manage range architecture to maximise productivity at all points of sale and drive profitability
* Partner with the PD team to lead and shape both new and existing product proposition, USP, positioning and pricing
* Develop global sampling initiatives and tool kits
* Work closely with R&D on all claims (scientific and consumer) creating compelling consumer friendly communications and reason to believe
* Coordinate market insights, consumer insights, competitor mapping and benchmarking, highlighting gaps and opportunities for DBS globally and in key markets U.S. and U.K.
* Partner with Business Development to present strategies to local market teams, aligning them to the strategic vision, reviewing compliance, execution, and impact
Calendar management:
Work closely with the Marketing Director in the development of the global marcomms calendar to drive brand awareness, client engagement and maximise revenue growth.
Campaign planning:
Develop impactful marketing strategies and campaigns focused on key moments across the annual calendar with a focus on storytelling, recruitment and retention of clients to drive sales as well as grow brand love.
Oversee all retail marketing for Dr. Barbara Sturm’s 7 Spa & Boutique locations, implementing local strategies for each market as well as a global calendar across programming and events. Work with internal and external stakeholders on content and new opportunities to drive awareness, repeat purchase and loyalty in our spas.
Partnerships:
Responsible for end-to-end management of all partnerships and collaborations with a clear focus on re-enforcing brand values/associations, elevating brand visibility (owned and earned content), acquiring new audience and clients, and maximising commercial opportunity.
Events:
Responsible for concepting and overseeing all brand level consumer-facing events/experiential. Work closely with key market partners and external agencies to support best-in-class execution, creating memorable engaging moments for our community and clients, with a clear focus on re-enforcing brand values/associations, elevating brand visibility (owned and earned content), acquiring new audience and clients, and maximising commercial opportunity.
We'd love to meet you if you have
* A minimum of 10 years’ experience in global brand and product marketing within the beauty, luxury, or wellness sectors
* Significant experience of global skincare portfolio and category management
* Exceptional strategic orientation, leveraging insights and analytics, and an ability to build consensus around a strategic vision
* A natural relationship-builder with clear aptitude for working cross-functionally, across different departments and with local and regional teams, to eliminate silos and achieve aligned objectives
* Proven track record in driving brand awareness and building brand equity
* Financially astute with significant experience of budget management
* Excellent presentation, written and verbal communication skills, extremely organized and ability to prioritize
* Action and results-oriented marketeer who thrives in a fast-paced and entrepreneurial culture
A few things you'll love about us
* An entrepreneurial, creative and welcoming work culture
* A range of learning and development opportunities
* An international company with plenty of opportunities to grow
* A competitive compensation & benefits package
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