We’re a sports media network focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners.
We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game.
FairPlay Sports Media currently comprises seven brands (Oddschecker, WhoScored, SuperScommesse, Q4, Confido, CasinoSmash) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally.
iGaming is one of the fastest-growing and most technologically innovative sectors, and we're on top of our game, powered by market-leading tech and driven by brilliant people.
We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced and always making sure to have fun along the way. So why not join us at FPSM and be part of something bigger…
More about this role
As the Marketing Manager, you will be responsible for developing and executing creative marketing strategies focused on audience growth, retention, and engagement across the UK and Ireland. You will lead organic social media efforts, integrate AI-driven content production, and implement data-led retention marketing campaigns to maximise customer lifetime value.
Additionally, you will collaborate across teams, including CRM, Product Marketing, and Digital PR, to drive brand awareness, optimize user engagement, and lead high-impact campaigns, ensuring consistent messaging and audience expansion.
You will be responsible for:
* Organic Social Strategy: Define and lead the team to execute a compelling organic social media strategy, driving audience growth and interaction.
* Innovation in Content Production: Champion the integration of AI tools to enhance content creation and adapt to industry advancements.
* Retention Marketing: Design and implement retention-focused marketing campaigns to maximise customer lifetime value.
* Performance Analysis: Present campaign metrics, outcomes, and actionable recommendations to stakeholders with clarity and insight.
You will be accountable for:
* Customer Growth & Retention: Build and nurture a loyal customer base across the UK and Ireland, focusing on increasing registered user numbers and driving repeat engagement.
* Audience Lifetime Value: Focus on increasing the lifetime value of our audience, with a strong emphasis on repeat usage and influencing betting behaviours.
* Digital PR Coordination: Lead the organic Digital PR team to ensure oddschecker remains a key voice in trending sports conversations and builds high-quality backlinks to strengthen site authority.
* Campaign Leadership: Develop and execute rich media campaigns, including co-branded initiatives with strategic partners. Own campaign calendar and manage execution.
* Subscription: Thinking out of the box to develop both acquisition and retention strategies.
You will be supporting:
* CRM Strategy: Work closely with our centralised CRM function to proactively grow our user base through effective customer engagement campaigns.
* Product Marketing Collaboration: Partner with the Product Marketing team to drive the subscription proposition, focusing on both retention and acquisition efforts.
* Cross-Team Collaboration: Work closely with SEO, Content, Design, and Product teams to refine and execute strategies while maintaining brand integrity and core values.
* Brand: Work closely with the Global Marketing and Brand team to ensure all communications are consistent.
Your Skillset:
* 5+ years of experience in a growth/audience development marketing role.
* A background in building and retaining audiences.
* A Passion for technology and previous experience working within a sports industry.
* Good stakeholder management skills, with the ability to work in an agile environment amongst multiple different projects.
* Entrepreneurial worker with a creative and proactive mindset who has a passion for sports.
* Data-driven mindset with the ability to think critically.
* Capability to work independently and manage workloads and schedules.
What you’ll get back from us
Alongside being challenged daily and a real interest in your development, you will also receive:
* Subsidized Sky HD package, broadband and discounted sky talk
* Free Puregym membership
* Free healthcare with Bupa, life assurance and income protection
* Pension scheme with up to 9% contribution from the company
* £1,000 training fund each financial year, to spend on your professional development
* Unlimited holiday plan
Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to face challenges, and eager to learn, we encourage you to apply even if you don’t tick every box. We’re committed to building a diverse, inclusive team and ensuring an accessible recruitment process. If you need any accommodations, please let us know.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Technology, Information and Internet
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