Job Description
Primary Function of Position:
This position will implement and execute marketing programs for the Region and drive adoption and growth of da Vinci surgical procedures. The focus will be in strategic growth area of General Surgery, to include Colorectal (oncology and benign), Upper GI, HPB, Bariatrics and Hernia. The Senior Marketing Manager is also expected to work with a cross-functional regional sales and training team, working closely with the European marketing group as well as other departments including Medical Affairs, Clinical Affairs, FSO, GPA, GAVE and MACA.
The primary function of this position is to be able to execute on the following global marketing standards at a country/regional level:
* Understand your market: Open/MIS rate, National outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and KOLs etc.
* Maintain alignment on target procedures/products: Help define what is being driven and why within commercial org and keep all teams focused on this “commercial strategy”.
* Build Value Props Stories, Tools, Events and Engage 3Ps: Deliver targeted content in the right sequence.
* Develop Speaker/Teacher/Executive KOLs: Focus on strong technique, outcomes, and use of advanced technology.
* Quantify the impact (QTI): Clinical, economic, strategic evidence of key da Vinci surgeons/hospitals as references.
* Align with relevant Surgical and Executive societies: Ensure support and partnership for da Vinci surgery.
Roles and Responsibilities:
* Understand your market: Develop and execute regional/country marketing tactics with a focus on General Surgery, including detailed activities, collaboration with the European marketing team, and local sales leadership.
* Maintain alignment on target procedures/products: Work closely with Market Access and Clinical Affairs to develop and implement publication strategies that support procedure adoption goals.
* Build Value Props Stories, Tools, Events and Engage 3Ps: Deliver corporate clinical & capital marketing and sales tools to achieve goals for procedures/sales quotas, products, and system sales.
* Quantify the impact (QTI): Work closely with the Regional MACA team to assist in development and execution of cost effectiveness/value strategies in key markets.
* Align with relevant Surgical and Executive societies: Develop and implement Intuitive’s presence at key national conferences, including robotics symposia, postgraduate courses, live surgical broadcasts, and tradeshow booth promotion.
* Coach other Marketing colleagues: Support on-boarding, learning marketing standards, and growing their business acumen.
* Lead cross-functional teams: Deliver high value marketing projects and programs.
* Deliver impactful presentations: Present to senior and executive Intuitive leadership.
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