JOB DESCRIPTION
As Senior Marketing Manager at The Grange Festival, you will lead all marketing, communications, and brand activity to build audience engagement, drive ticket sales, and enhance the organisation’s reputation and visibility. This is a hands-on, high-trust role that combines an analytical approach to strategy with creative flair – shaping bold, imaginative campaigns that inspire audiences and express who we are. You’ll take initiative, bring fresh ideas, and deliver impactful communications that strengthen our public voice and grow our reach.
You will manage the Marketing & Media Coordinator and all freelance marketing and communications personnel and work collaboratively across departments to ensure cohesive messaging and impactful campaigns. The ideal candidate brings substantial marketing experience, preferably within the arts or cultural sector, with a passion for opera, dance, and performing arts.
This is a full-time position based at our rural offices near Alresford. Our location means a driver’s license and access to a vehicle are essential for the role. The position requires flexibility to work evenings and weekends, particularly during the Festival period from May to July, to oversee marketing activities, attend performances, and manage media relations.
We are looking for someone who’s ready to lead, ready to try new things, and excited by the opportunity to help shape how The Grange Festival is seen and experienced by the world.
REQUIRED SKILLS & EXPERIENCE
ESSENTIAL
1. Substantial experience in marketing management, ideally within arts, culture, or entertainment sectors
2. Proven track record of developing and delivering successful marketing strategies that drive audience engagement and ticket sales
3. Experience managing marketing budgets and demonstrating return on investment
4. Strong digital marketing expertise across multiple platforms
5. Experience in brand management and development
6. Excellent project management and organisational skills
7. Demonstrable copywriting and content creation abilities
8. Experience in managing and developing team members
9. Strong analytical skills with the ability to interpret data to inform strategy
10. Excellent interpersonal and communication skills
11. Experience in managing external agencies and suppliers
12. Adaptability and resilience in a fast-paced environment
13. Proven ability to take initiative, motivate others and work to tight deadlines
DESIRABLE
1. Knowledge and understanding of opera, dance, and performing arts
2. Experience marketing within a festival or seasonal events context
3. Understanding of arts funding landscape and experience supporting funding applications
4. Experience with CRM systems and audience data management
5. Understanding of accessibility considerations in marketing and communications
6. Knowledge of the Hampshire/South of England arts landscape
7. Experience in crisis communications management
8. Qualification in marketing or communications (CIM or equivalent)
ADDITIONAL REQUIREMENTS
1. Availability through the full Festival period
2. Commitment to working in an analytical, target-driven environment
3. Willingness to cover phone lines and process ticketing enquiries as needed
4. Willingness to work flexible hours including some evenings and weekends
5. Successful candidates will be subject to enhanced reference checks and a basic criminal record check
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