Job Description Job Title: Planning and Strategy Manager – B2B Tech
Location: London (2 days in office)
Salary: Up to £75K + amazing bens + growth opportunities
Role:
I am partnering with a leading global marketing agency specialising in B2B tech. They collaborate with some of the world’s top technology brands, delivering solutions in demand generation, ABM, data intelligence, and event management. As they continue to expand their market presence, they’re looking for a hands-on Planning and Strategy Manager to take the lead in strategising and planning for their senior clients across EMEA and NAM regions.
Key Responsibilities Include:
Lead the creation of go-to-market strategies that connect brand, digital, media, and data – ensuring plans are creatively engaging and performance-led.
Design and execute multi-channel marketing programmes that align media, ABM content, and digital efforts to engage audiences throughout the buying journey.
Drive demand generation by aligning sales and marketing through targeted GTM strategies that address both lead conversion and enablement needs.
Use analytics, intent data, and market intelligence to refine targeting, messaging, and the overall channel approach.
Serve as a strategic partner across internal teams, helpi...