As a Senior Account Manager / Account Director you will be play a key role in accounts, leading on some of the agency's retail and consumer lifestyle clients. You will be instrumental in the development, evolution and delivery of your brands’ PR strategy, working with your clients to ensure a creative and strategic approach to communications which filters into the larger brand goal.
You will be expected to confidently lead on special projects and large scale events, take ownership without supervision, provide counsel to clients' teams, quickly and considerately problem-solve, monitor KPIs, and consistently look for ways in which we can pivot and innovate to achieve against our clients' objectives.
A great Senior Account Manager / Account Director at EMERGE is a self-starter, but a true team player, with the ability to mentor, lead and motivate others. With strong relationships with media, talent and the industry, you will possess substantive knowledge and passion to bring brands to life through community and connections.
Client Focus
* Work with the supporting team to ideate and conceptualise seasonal communications strategy that executes a brand's vision and will successfully deliver to the target consumer base
* Full 360 comms approach across press office, brand partnerships, business and founder profiling, and talent, KOL and influencer community build
* Management and execution of a multitude of events from launch parties, press dinners, talent performances, campaigns and pop-ups
* Setting and adhering to KPIs linked to scope over time and fees (monthly/quarterly/biannually)
* Deliver and manage accurate budgets required for the execution of projects and PR roadmaps
* Win client trust with consistently positive communications, build and develop long-term relationships with all members of the client team
* A reliable and informed strategic client lead and council
* Liaise closely with internal and external teams, proactively managing workflow and resolving issues
* Successfully managing to both more senior and junior members of the business ensure even workflow to deliver client results
* Working with AE/SAE/AMs to ensure consistent press office cut through for clients
* Proactively seeking new contacts, building and maintaining strong relationships with editors, influencers and talent agents to strengthen client delivery
* Develop, write and edit PR materials and secure client sign-off as appropriate.
* Bring innovative and new ideas to the table with regard to events, mailings and activations that will support the client’s objectives
* Strong attention to detail and numerical proficiency i.e. overseeing administrative tasks
* Manage the reporting process to demonstrate the value of programs and their effectiveness to maximize results and provide key future learnings
Internal Focus
* Able to lead, encourage, mentor, and develop junior staff members, providing constructive feedback and support through Line Management
* Support alongside AD/SAD/MD with internal team efficiency and resourcing
* Reviewing timesheets and account resource, being across over or under-servicing and flagging to the AD/SAD/MD
* Contribute to new business pitches and identify relevant new business acquisition opportunities for EMERGE
Relevant Experience
* 4-5+ years’ experience preferably handling multiple retail and/or lifestyle brands with outstanding communication skills
* Exposure to a wide range of moments in a brand cycle, for example, product launches, re-brands, or business announcements
* A strong industry network and contacts with senior journalists, editors, talents, influencers and talent managers
* Proven track record of successfully implementing PR campaigns for a range of client types
* Strong and confident presenter
* Strong work ethic and ability to work under pressure
* Highly engaged in contemporary culture i.e. fashion, culture, social media