Join to apply for the Senior Brand Manager role at Fox's Burton's Companies (FBC UK&ROI).
Company Description
We are FBC UK, Fox's Burton's Companies! ……And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge).
FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company.
We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Albans. Together, we employ circa 4,000 amazing colleagues across all our locations.
We are currently the second biscuit manufacturer in the UK market with a strong ambition of becoming UK Market Leader.
Whilst we know that we have delicious products we also know that the key ingredient to our success is our people, and the passion we have for our brands. We knead people with innovative ideas, an entrepreneurial spirit, and the commitment to drive FBC UK to success.
We are committed to building an inclusive workforce that feels empowered to build a fulfilling and successful career. By embracing diversity, equity, and inclusion (DEI) we create a supportive environment for people to thrive and strive to have more positive impact.
About The Role
Achieve defined targets related to profit and loss, market share and competitive position for the brand. Support the Marketing Controller in the definition of positioning and detailed strategies, developing and implementing ideas, projects and other required actions, by monitoring and managing costs (e.g. advertising, promo, research spend) to keep them within budget boundaries.
Main Responsibilities
In this role, you will be responsible for developing and implementing both three-year and one-year marketing strategies for the brand, ensuring alignment with company objectives. This includes collaborating with sales and NRM to propose budgets, and working closely with the Strategy and Innovation team to drive profitable growth for NPD. You will manage relationships with external business partners, maintain the company's corporate image, and influence key brand strategies across functions. Additionally, you will oversee commercial decision-making to maximize profits and volumes, manage marketing operations, and continuously monitor brand performance. Financial responsibilities include delivering annual profit growth targets, tracking marketing budgets, and recommending resource allocation. Finally, you will manage and develop your team, ensuring their professional growth and alignment with FBC UK values.
Who We Are Looking For
* Brand Marketing experience
* Team/ People management
* Interpersonal skills
* Ability to articulate the brand in an appropriate manner
* Understanding the UK market; the company culture and organisation
* Leadership skills
* Analytical thinking
* Ability to create and embrace change
Diversity Statement
FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
* Industries
* Food and Beverage Manufacturing
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