Job Title: Marketing Assistant
Company: UOFFER GLOBAL
Company Overview:
UOFFER GLOBAL is an award-winning education consultancy company with a strong network of partnerships with over 100 prestigious universities, colleges, and pathway providers worldwide. For more than two decades, we have helped over 200,000 international students achieve their educational dreams in the UK. Our mission is to empower students to reach their full potential and gain access to the highest quality educational opportunities.
Job Overview:
As a Marketing Assistant at UOFFER GLOBAL, you will play a key role in generating and nurturing leads through online and offline marketing activities. Your primary responsibility will be to identify prospective students, engage with them via social media platforms (including Xiaohongshu, WeChat, and Douyin), and pass qualified leads to the sales team for further follow-up and conversion. You will assist in creating engaging content, organizing marketing events, and ensuring seamless communication with potential clients, moving them closer to making decisions. If you are outgoing, energetic, and enjoy engaging directly with students, this is a perfect opportunity for you!
Responsibilities:
1. Lead Generation: Engage with potential students through various marketing channels (social media, offline marketing events, etc.) to identify and qualify leads.
2. Achieve Marketing Goals: Directly hand over qualified leads (via WeChat or other channels) to the sales team to help convert them into clients and meet monthly performance targets.
3. Social Media Brand Exposure: Manage UOFFER GLOBAL’s social media presence (including but not limited to official accounts) on platforms such as Xiaohongshu (Little Red Book), WeChat, Instagram, and others. Create content tailored to the needs and interests of potential students to attract their attention.
4. Address Student Inquiries: Interact directly with potential students, answer their questions, provide necessary information, and resolve their concerns to facilitate final collaboration.
5. Support Sales Conversion: Collaborate closely with the sales team to ensure effective follow-up and conversion of sales leads. Provide the sales team with key insights and feedback regarding student interests and inquiries.
6. Market Analysis: Understand industry trends, competitor activities, and the evolving needs of international students. Use these insights to optimize and refine marketing strategies for better alignment with market demands.
7. Achieve Team Goals: Assist the team in executing marketing activities to ensure all efforts support lead generation and conversion, ultimately achieving the overall team objectives.
What We Offer:
1. Competitive Salary & Bonus: A base salary of £24,000 per year, with the potential for additional bonuses based on lead generation and sales conversion performance.
2. Social Opportunities: Regular team events and gatherings to foster connections with colleagues.
3. Career Development: Ample opportunities for professional growth and advancement within the company.
4. Supportive Work Environment: Work in a collaborative and dynamic team where your efforts directly contribute to the company’s success.
Qualifications & Skills:
1. Degree Preferred: A degree in marketing, communications, or a related field is preferred.
2. Experience: At least one year of marketing experience, ideally within the education sector.
3. Lead Generation & Sales Support: Strong ability to identify and engage prospective students, effectively passing leads to the sales team for conversion.
4. Social Media Expertise: Experience managing social media platforms such as Xiaohongshu, WeChat, and Douyin.
5. Skills: A solid understanding of digital marketing, content creation, and social media management.
6. Personality: Outgoing, energetic, and proactive, with a passion for directly engaging with students. Excellent communication skills and the ability to build relationships in a friendly and approachable manner.
7. Language Skills: Mandarin-speaking candidates are preferred.
Job Type: Full-time
Contract Length: 12 months
Salary: £24,000 per year + Bonus
Location: UK
How to Apply: Please send your CV along with a brief statement explaining why you are the perfect fit for this role to ukhrbp@ukuoffer.co.uk.
Schedule:
* Monday to Friday
Education:
* Bachelor's (preferred)
Experience:
* Marketing: 1 year (required)
Language:
* Mandarin (required)
Work Location: In person
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