The role of the Marketing Coordinator is to assist the regional Sales team, RMD, and National Marketing Manager in executing the marketing strategy and Community Matters programme, as well as coordinating customer communications, to support the region’s business objectives and continued growth. There will also be elements in supporting other departments in the region occasionally.
Key responsibilities of the position:
1. Support the regional Sales team and National Marketing Manager amassing quality leads and adequate footfall by analysing buyer profiles and local market information that will be used to devise a development marketing strategy and make recommendations for tactical messaging and content.
2. Perform regular audits of all digital collateral, including, but not limited to, development webpages, Google pay-per-click campaigns, social media, and portals, ensuring that copy and imagery is brand compliant, grammatically correct and promoting Gleeson’s core values.
3. Assist the sales team and admins in ensuring new plot releases are correctly uploaded to the Gleeson website and portals and digital communications (including e-shots and social media advertising) are scheduled.
4. Assist the sales teams in the formation and execution of Home of the Week, Featured Home, and stock plot campaigns across all digital channels and portals.
5. Attend weekly meetings with sales to discuss lead performance (previous and current week) and provide recommendations of upcoming activity to overcome issues.
6. Attend regular site visits to get photo and video content for website, social media, e-shots and any other promotional material.
7. Work closely with National Marketing Manager to support strategic, forward planning on focus developments.
8. Assist the regional team in the organisation of regional development and community events, including show home openings, dignitary visits and charitable endeavours.
9. Support the implementation of Gleeson’s Community Matters Programme throughout the region and work alongside sales team to identify local schools, community groups and other organisations.
10. Conduct regular development visits to ensure that collateral, signage, and the sales arena are brand compliant and in good condition, as well as checking the status of any stock plots and featured homes, ensuring such plots are presentable before focus campaigns are scheduled.
11. Build relationships with key stakeholders, including sales colleagues and RMD, ensuring all parties are aware of any specific campaigns, current development marketing strategies and messaging and Community Matters-related activity and events.
12. Protect and take responsibility for the security and professional use of all company property and equipment and at all times ensure customer/third party contact and communications is secure and protected within the business IT infrastructure in accordance with GDPR requirements.
Required Skills & Qualifications:
1. Proficient communicator, including strong copywriting skills.
2. Able to prioritise effectively with good time keeping.
3. Knowledge of the housebuilding and/or construction industry.
Salary: Excellent Salary and Benefits Package
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