Senior Insight Analyst required to join our rapidly expanding Customer Insight and Activation team (CIA).
The opportunity:
As a Senior Insight Analyst, you will have the opportunity to work on projects with some of our largest clients. Reporting to the Insights Lead, you will be responsible for analysing digital behaviour to provide key, actionable insights and critical recommendations. This role offers the chance to help shape the digital and business strategies of some of the world’s leading brands and retailers. We are tool agnostic; depending on client requirements, you will use tools like Google Analytics, Adobe Analytics, and/or Content Square for tracking data, GTM, Adobe Launch, or Tealium for implementing tags, and a mixture of Google Data Studio, Power BI, Advanced Excel, and PowerPoint for visualisation. You may also work with the wider GCP or Microsoft tool suite to leverage other types of data in your analysis.
What you’ll be doing:
* Creating measurement plans that identify the customer behaviour to be tracked (working closely with implementation analysts).
* Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels.
* Using measurement tools to analyse visitor behaviour in detail across various digital properties (websites, mobile applications, in-store devices).
* Creating detailed insight reports that cover key findings and recommendations.
* Presenting your findings to a senior-level client audience and helping them understand the implications for their business.
* Collaborating with our internal CX and Design teams to inform the creation of new websites and apps.
* Answering client queries and conducting training sessions.
* Supporting the optimisation team with A/B testing performance and reporting.
* Integrating into the client team and managing requests and stakeholder communications.
What we want from you:
* Extensive experience working as an analyst providing insights, ideally in an e-commerce setting (client or agency).
* Advanced practical knowledge of various analytics tools and techniques (including Adobe Analytics).
* Numerically adept in using Excel (or similar) to analyse data.
* Highly proficient in Microsoft Word and PowerPoint.
* Extensive experience working with senior client stakeholders.
* Effective time and project management and multitasking abilities.
* A proven track record of delivering large insight projects for leading B2B and B2C organisations.
What we can offer you:
Alongside the opportunity to work with exciting brands, we prioritise your career development and help you grow your skills. We empower you to make a difference, allow you to be yourself, and respect who you are.
We offer a great benefits package including hybrid working, a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family-friendly policies, discounts with hundreds of retailers, and much more.
Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solutions culture to life through our daily actions:
* Connect Meaningfully
* Inspire Creatively
* Include Purposefully
* Approach Positively
Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for individuals who go beyond and always push our thinking to be better than yesterday.
AT VML Enterprise Solutions
Our Enterprise Solutions division houses strategic consultants, creative and technical architects, and skilled developers that help leading organisations deliver outstanding digital experiences across all major routes to market: marketplaces, online retailers, D2C, B2B, and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition through engagement to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell, and Tiffany & Co. We’ve built over 500 platforms for brands and retailers, generating over $29bn annually for our clients and working with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools, and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery, no matter their role in the team.
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