Responsibilities:
* Support the advocacy e-mail programme by writing, building, and/or sending e-mail marketing broadcasts on behalf of PETA and other PETA entities to increase engagement with or awareness of campaigns
* Maintain and regularly update digital campaign action alerts, which may include updating campaign targets, ensuring the accuracy of the text, and writing campaign updates
* Build and publish action alerts or petitions on PETA’s and other PETA entities’ websites
* Analyse and test the success of e-mail engagement
* Track and analyse the success of action alerts
* Launch and analyse the performance of Facebook ads
* Problem solve technical problems related to action alerts and emails
* Assist the digital campaigns manager with e-mail list management, data hygiene, and growth
* Write blogs to raise awareness of PETA’s campaigns and animal rights issues
* Perform any other duties assigned by the supervisor
Qualifications:
* Experience in e-mail marketing and marketing automation
* Knowledge of Google Analytics 4 preferred
* Knowledge of Facebook ads preferred
* Knowledge of HTML an advantage but not essential
* Intermediate knowledge of photo editing using Photoshop or Canva
* Experience with e-campaigning tools such as Engaging Networks preferred
* Knowledge of the latest digital marketing trends
* Excellent analytical skills
* Excellent attention to detail
* Demonstrated excellent written and verbal communication skills
* Ability to work well under pressure and meet tight deadlines
* Demonstrated ability to work independently and as part of a team
* Strong work ethic with a focus on efficiency, patience, a positive attitude, and innovative ideas
* French and/or Dutch language skills are a strong advantage but not a requirement
* Knowledge of animal rights issues and PETA campaigns
* Adherence to a vegan lifestyle is strongly preferred
* Ability to advocate the organisation’s positions on issues to the public in a professional manner
* Commitment to the objectives of the organisation
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