JOB DESCRIPTION:
Abbott: Making An Everlasting Impact on Human Health for 125 Years
Abbott is a global health care company devoted to improving life through the development of products and technologies that span the breadth of health care.
Abbott Point of Care: Poised for Growth
Abbott Point of Care (APOC), a Division of Abbott (NYSE: ABT), enables health care professionals to accurately achieve real-time, lab-quality diagnostic results at the point of care within minutes.
Marketing Manager
The Marketing Manager develops and implements marketing in the EMEA region, including the development of marketing plans and activities that drive products to our customers and distributors, in a manner that highlights differentiation and value.
Responsibilities:
The Marketing Manager is responsible for creating regional demand for his/her product in a customer-centric manner by developing and overseeing execution of the regional marketing plan. This includes definition and segmentation of the market, targeting and positioning, and all aspects of the marketing mix.
Responsibilities will include:
* Drive innovative product launches to successfully introduce products in new markets.
* Work closely with country managers to align marketing strategies and tactics.
* Develop marketing plans aligned with business objectives to create POC demand.
* Analyse market data including competitive activity to inform marketing planning.
* Identify and actively engage with Key Opinion Leaders.
* Promotional tool creation: provide commercial team with promotional and scientific literature.
* Budgetary responsibility within agreed spending limits.
* Participate in strategic planning initiatives.
* Liaise closely with all support functions.
* Provide all relevant information required for plan and update reviews.
* Collaborate with Commercial Excellence and Finance to drive forecast accuracy.
* Identify and champion new strategies that drive additional sales.
Qualifications/ Experience:
Experience
* Commercial experience in Marketing, preferable in Point of Care or Medical Device/Diagnostic business.
* Solid understanding of healthcare market environment.
* Demonstrated experience in digital marketing.
* Experience in Point of Care, Neurology or Cardiology will be a distinct advantage.
* Outstanding strategic planning and analytical skills.
Educational Requirements
* Degree in Business, Marketing, technical or scientific discipline.
* Written and verbal fluency in English is required.
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