CRM Manager
A DAY IN THE LIFE
• Lead and drive multi-div efforts in scaling 1P Acquisition & Activation efforts for UKI across touchpoints (paid and owned), in strong partnership with divisions and across the consumer lifecycle
• Lead on acquisition planning and execution: PII + cookies across all sources, set targets at country/brand level, coordinate all acquisition efforts and tactics, including innovative formats & channels, animate the relevant tribes across the business
• Owner of DDX KPIs and reporting: Anonymisation forecasting, 1P PII contacts / cookies, Contactability, Frequency, Retention, CLV, Cost of Acquisition, etc
• Support the Head of DDX on 2P data collaboration and audience strategy
• Key POC for Zone IT, Zone DDX leads and DEC to advise, feedback and action EMEA IT and Zone DDX projects, and translate the Zone roadmap for market use
• Collaborate with the agency (Numberly) and the Data Science and Analytics team to maximise the strategic activation of data and run relevant deep-dives & analysis
• Lead on Data Hygiene & Compliance, GDPR in close partnership with Data Privacy Officer/ Team
• Manage the relationship with relevant DDX partner ecosystem (Qualifio, Yieldify, etc)
WHO YOU ARE
• A strong background in CRM and consumer data, however a broader digital knowledge is a plus
• Strong understanding of consumer lifecycle and how data can enhance both the owned and paid marketing channels
• A solid understanding across Consumer Data Acquisition and Activation tactics across digital spectrum
• A real passion for consumer experience and data-driven marketing / experiences
• A technical understanding of CRM and related tools and reporting suite
• The ability to build strong relationships and work collaboratively with all levels of stakeholders
• The ability to juggle multiple priorities and complex projects simultaneously
• Comfortable with consumer data KPI’s and demonstratable experience in translating consumers’ data and behaviours into business opportunities
• A master of collaboration and stakeholder, tribe engagement
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
Our Corporate Division supports the 4000+ strong workforce in the UK & Ireland. It’s a fast-paced and dynamic environment when you’ll have visibility over our 4 Divisions and play an integral role in moving our business forward. Our founder Eugène Schueller once said that “a company is not walls and machines, it’s people, people, people”. Joining our corporate teams means joining the world leader in beauty, at the cutting edge of innovation. But above all, it means becoming part of a team of talented and inspiring people.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.