We are a trusted production partner for brands worldwide, with 50 years of experience helping them achieve their business goals across borders and cultures.
We pride ourselves on fostering inclusive environments where individuality is celebrated, and everyone feels safe and supported.
As part of Dentsu Group since June 2023, we combine our expertise in delivering personalized content with dentsu's innovation and technology infrastructure.
About the Role:
We're recruiting for a creative fashion copywriter to join our F&F Online team, focusing on crafting compelling product copy for our F&F ranges.
In this role, you will be responsible for:
* Crafting Product Copy: Writing engaging and informative product descriptions, titles, and details that are accurate, consistent, and aligned with our brand tone of voice.
* Optimising SEO: Ensuring relevant keywords are naturally incorporated to enhance searchability.
* Collaborating with Teams: Working with buying, design, and marketing teams to capture key product information.
* Maintaining Brand Voice: Ensuring a consistent and compelling brand tone of voice across all product listings, adhering to best practices for formatting and language.
* Staying Up-to-Date: Maintaining strong brand knowledge to create relevant messaging.
You will work closely with:
* Online copywriting, design, and content teams
* F&F Buying & Design Teams
* Marketing Teams
The operational skills required for this role include:
* Microsoft Word and PowerPoint
* Strong awareness of fashion and in-depth brand knowledge
* Knowledge of SEO best practices
* A collaborative and proactive approach, thriving in a fast-paced environment
* A genuine passion for fashion and storytelling
Experience as a copywriter, preferably within fashion, retail, or e-commerce, is essential. You should also have exceptional writing, editing, and proofreading skills, with a sharp attention to detail.
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