Job Title: Marketing Manager
Location: Chester (Office-based, Monday to Friday, 9:00 am – 5:00 pm)
Salary: Up to £50,000 + Bonus (based on experience)
Employment Type: Full-time
About Us:
Neathouse Partners is a leading regulatory consultancy specialising in outsourced HR, Employment Law, and Health & Safety services. We pride ourselves on delivering premium, client-focused services that empower businesses to thrive. With ambitious growth plans, we are now looking for an experienced Marketing Manager to lead our marketing efforts, with a core focus on lead generation and driving sales growth.
The Role:
As Marketing Manager, you will take ownership of Neathouse Partners' marketing strategy, driving lead generation and supporting the sales team in converting leads into long-term clients. Reporting directly to the Commercial Director, you will also collaborate closely with the sales team, account managers, Head of Services, and the Managing Director to align marketing efforts with overall business objectives.
Key Responsibilities:
* Develop and implement a data-driven marketing strategy focused on lead generation and increasing sales.
* Create and manage campaigns that deliver measurable results and align with business goals.
* Analyse data sources to optimise lead quality and improve conversion rates.
* Manage Neathouse Partners’ social media platforms and ensure messaging aligns with our brand values.
* Oversee the company’s PR, ensuring consistent and impactful communication with external audiences.
* Leverage your industry knowledge to monitor competitor activity and adjust marketing strategies accordingly.
* Produce regular reports on marketing performance, using insights to refine campaigns and drive efficiency.
* Utilise HubSpot for managing marketing automation, CRM data, and lead tracking.
About You:
We’re looking for a proven marketing professional with extensive experience in the HR, Employment Law, or Health & Safety sector and a deep understanding of the B2B landscape. You’ll need to demonstrate how your previous campaigns have driven long-term sales growth and successfully generated high-quality leads.
Essential Skills and Experience:
* At least 3 years of experience in a senior marketing role, ideally within a professional services or B2B environment.
* Bachelor’s degree or higher in Marketing or a related field.
* Strong understanding of lead generation strategies and proven success in delivering measurable results.
* Experience working in the HR, Employment Law, or Health & Safety industry, with a solid understanding of competitors and market trends.
* Proficiency in HubSpot and marketing analytics tools, with the ability to interpret data to drive decisions.
* Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams.
* Creative thinker with a proactive approach to problem-solving and identifying opportunities.
What Success Looks Like:
* A 30% increase in lead generation within the first 12 months.
* Improved lead conversion rates through strategic data analysis and campaign optimisation.
* Consistently aligned messaging across social, PR, and marketing campaigns that elevate our brand.
What We Offer:
* Competitive salary of up to £50,000 (based on experience).
* Performance-based annual bonus.
* Optional private medical insurance after passing probation.
* Access to an Employee Assistance Programme from day 1.
* Opportunities for professional development, including marketing certifications and attendance at industry events.
* A collaborative and supportive working environment where your ideas will be valued and your impact recognised.
The Interview Process:
If shortlisted, you will be invited to a formal face-to-face interview at our Chester office. As part of the interview, we will ask you to prepare and deliver a presentation outlining your ideas for what you would look to implement within the first 12 months in the role. Please note, this exercise is not intended to take or replicate your ideas, and we will not require a copy of your presentation.