Other location_on Remote: United Kingdom
Hi there!
We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.
Semrush is seeking a Senior Sales Enablement Specialist to support our sales team. The perfect candidate will possess a strong “marketing technologist” mindset, with a background in pre-sales engineering and/or enterprise SaaS sales. The role will focus on creating and delivering “performance outcome based” training.
This Senior Sales Enablement Specialist will be directly involved in creating and delivering training related to our products and sales methodology. This training will empower our sales team to effectively uncover business needs, demonstrate, and position the value of our products in critical sales conversations with various buyer types throughout the sales process. The objective is to highlight what sets Semrush apart from competitors in the market and to illustrate how our product suite effectively supports digital marketing teams to deliver critical business value.
The Senior Sales Enablement Specialist will be expected to strategize with sales leadership, product owners, product marketing, and sales enablement on how to improve knowledge and skills related to executing the critical tasks of our sellers - product knowledge, industry knowledge, sales methodology, business processes, and/or sales tech stack. The Senior Sales Enablement Specialist will be part of a globally dispersed Sales Enablement team, and therefore, may be required to take on operational support tasks that require an in-region team member to facilitate or troubleshoot.
The bottom line: We’re all about performance, not academics. This Senior Sales Enablement Specialist will design, manage and deliver virtual and in-person training and coaching in order to help sellers be more effective and efficient in their interactions with customers. Thereby ensuring our products are positioned correctly, demonstrated accurately, and that Semrush delivers on the customer’s expected outcomes.
Tasks in the role
* Training Development & Delivery: Design, manage, and deliver training programs, both virtual and in-person, to enhance sellers’ skills in positioning and demonstrating Semrush products effectively. This includes:
* Industry Training: Digital Marketing domains (SEO, Paid Advertising, Brand Marketing, Content Marketing, Local Marketing, Social Media Management), Marketing Team Personas, Competitors, and other relevant domains.
* Product Training: Deep dives into the company's product offerings, including new product launches and updates.
* Sales Development Training: Execution of methodologies such as MEDDPICC, Sandler, SPIN Selling, and others as needed.
* Content Creation & Improvement: Collaborate with sales leadership, product teams, and sales enablement to improve training materials, identify learning gaps, and address them with tailored content.
* Sales Strategy Support: Facilitate role plays, feedback sessions, and coaching to strengthen seller skills in executing sales playbooks.
* Curriculum Alignment: Ensure that training content aligns with global revenue enablement initiatives, bringing insights from regional activities to shape a cohesive training strategy.
* Operational Support: Provide operational assistance to support onboarding agendas, answer learner inquiries, and troubleshoot access to learning management systems.
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