Description Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations. Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies. Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms. Responsibilities Oracle Job Description: • Role: Integrated Marketing Manager, Public Sector EMEA • Area of Responsibility: EMEA • Reading, London Office or Remote • Covering EMEA • Reports to the Senior Director Marketing EMEA Campaigns & Programs Oracle Company Description Overview: As an Integrated Marketing Manager, Public Sector EMEA, you will coordinate the development of EMEA campaigns, content and integrated marketing plans across marketing channels. You will work with field marketing team members to gather requirements and develop EMEA integrated public sector campaigns and programs and localize global campaigns to ensure relevancy and identify gaps in a timely manner, following brand standards and best practices. Coordinating content development with the Oracle, product marketing, digital, Business Development, content team, external resources and various stakeholders. You will work diligently to improve the performance and utilization of global, regional campaigns and the integrated marketing plan for the public sector. In your world content is king and you know how to use content marketing to help generate more leads and revenue. Essential Responsibilities: - Work closely with global, field, product marketing, business development, sales team members and multiple stakeholders to gather requirements and play an active role in the development of EMEA public sector campaigns and programs in a timely manner, following brand standards and best practices - Coordinate the launch of global campaigns in EMEA, creating an integrated public sector plan and working with Field Marketing teams in the Cluster to enable integrated marketing plan deployment and amplification - Work with EMEA Sales Development teams in aligning GTM priorities with EMEA Marketing programs and campaigns in order to ensure proper alignment to business priorities and maximize ROI for programs and campaigns - Act as the local voice in EMEA to solution/ industry marketing related topics - Provide content for EMEA-wide programs, such as Virtual Summits and Rolling Waves - Accountable for the performance of solution/industry marketing in EMEA: achieve marketing objectives around pipeline creation (Marketing Driven and Primary Generated), new contacts acquisition and in helping accelerate existing pipeline. - Develop and maintain annual EMEA public sector marketing plan that successfully provides all relevant stakeholders with insight into global and EMEA campaigns and developed content - Helping with internal communication including presentations to ensure education of internal stakeholders such as field and BDG (Business Development) understanding of campaign plan, messaging and schedules - Coordinate with internal teams and 3rd party companies to facilitate the development and creation of content to support a full spectrum of communication channels at all stages of the technology buying cycle including white papers, eBooks, infographics and other thought leadership pieces - Help develop annual campaigns and transform persona information, messaging frameworks and conversation maps into effective, high converting content and integrated marketing campaigns which translate complex solutions into real business value for our target audiences - Work with Oracle field marketing, global, digital corporate marketing teams on various projects to develop content and deliver complete campaign packages - Manage the production of multi-lingual marketing assets to support integrated marketing campaigns - Work to optimize content to improve campaign effectiveness and ROI - Use of the latest demand generation methods and tools REQUIREMENTS The successful candidate must be fluent in English & : • Have 7 years of demand generation, marketing program, and/or channel marketing experience with a Business –to- Business IT software company: proven marketing success with SaaS solutions is a benefit. • Be a strong independent researcher and concise communicator both verbally and in writing with the ability to understand and develop messages for a wide range of issues and audiences. • Be disciplined, organized and demonstrate the ability to lead others to success. Experience managing multiple stakeholders in a matrix organization. • Be able to understand and translate highly technical information to a lay community, ensuring its relevance to the local market or sector. • Be able to prioritize, delegate and manage multiple, potentially conflicting tasks. • Be able to work effectively with a creative, global workforce and within a virtual team. • Have experience in successfully using sales and marketing systems, programs, and analytics to monitor and measure results (ex. Eloqua, SFDC). • Thrive in a fast-paced, dynamic environment where individual initiative is critical. • Flexibility, willing to step up to the challenge with a solution focused mind set. TRAVEL Travel within the EMEA region may be required. Additional Information When you become part of Oracle you can expect: