Purpose of the role:
Working within the online marketing team, reporting to the Senior Digital Marketing Manager, you will help maximize sales and traffic to OFFICE and OFFSPRING sites. You will be working closely with the team to help deliver the online marketing activity across all channels; affiliates, SEO, PPC and Paid Social. You will be responsible for ensuring campaigns are delivered within deadlines, to a high standard and reach target KPIs. As well as supporting key marketing initiatives, you will have particular focus on growing the OFFICE and OFFSPRING brands and sales by ensuring new developments and delivering new growth initiatives. The ideal candidate for this Marketing Executive level role will be commercially astute with experience in one or more digital marketing channels, well organised, a whizz at Excel and a good communicator.
Key Responsibilities:
* Regular liaison with online trading team to align all marketing activity with trade priorities
* Join weekly SEM calls and agency meetings, support optimisation of all brands, take active role in setting and delivering optimisation plans for OFFSPRING across PPC and SEO with support of the Senior Digital Marketing Manager
* Ensure PPC ad copy and sitelinks are up to date and in line with site content and trade messaging
* Support Senior Digital Marketing Manager in planning, executing & reporting SEO actions ensuring optimisations and technical fixes are implemented.
* Use Google trends to identify any new ranges or categories that we could look to set up
* Support the Senior Digital Marketing Manager in planning, executing & reporting Paid Social campaigns.
* Evaluate new publishers for the affiliate campaign, and assist in managing relationships with existing publishers. Recruit new affiliates and assist in running sales driving campaigns
* Assist the Senior Digital Marketing Manager in negotiating exposure with affiliate partners to increase visibility and drive additional traffics and sales
* Support distribution of customer insight program across multichannel touch-points, working to constantly improve the survey experience for customers.
* Lead on co-ordinated marketing approach for OFFICE & OFFSPRING, produce weekly reports, review performance vs budget and adjust marketing plans for OFFSPRING in line with performance
* Support agency relationship and engage agency contacts in OFFICE & OFFSPRING marketing objectives
* Present OFFICE & OFFSPRING performance and plans in weekly trade meeting