Everlast Gyms, a subsidiary of Frasers Group, is a leading fitness brand offering affordable and accessible gym facilities across the UK. Known for their modern equipment, wide range of fitness classes, and personalized training programs, Everlast Gyms cater to all fitness levels—from beginners to seasoned athletes.
The Brand Marketing Executive is responsible for looking after the Everlast Gyms brand across the estate. Reporting into the Head of Marketing, this role will work collaboratively with the wider marketing team to support the central team, Area Managers and in-gym teams to ensure brand standards are upheld.
Duties will include but not limited to:
* Drive enhancement and improve efficiencies within marketing and in-gym activity
* Supporting the Head of Marketing with budget management and actioning any invoicing requests
* Being the source of all internal and external POS, whether this be re-branding old sites with signage or the distribution of marketing material
* Execution of various marketing projects, and meetings and ensuring follow-up any actions
* Effectively communicate marketing activations, campaigns and performance to the central team
* Collaborate with freelance creatives & videographers to deliver high-quality content
* Identify opportunities and areas for optimisation while developing relationships with the Frasers Group marketing and comms team
* Seek and deliver new brand partnerships
* Ensure marketing and business KPIs are achieved
* Utilising the elevation project to continue to grow and develop the Everlast Gyms brand as a leader within the fitness industry
* A marketeer with 1 year' in a similar role
* Adaptable and agile to overcome obstacles within a fast paced, reactive environment
* Approachable with excellent interpersonal skills
* Keen eye for detail and brand standards
* Passionate about health and fitness
* Open minded, with a willingness to contribute with a wide range of tasks to support all departments within the business
* Think without limits - Think fast, fearlessly, and take the team with you.
* Own it and back yourself - Own the basics, own your role and own the results.
* Be relevant - Relevant to our people, our partners and the planet.
This role is an office-based 5 days a week in our Shirebrook office