Family separation is never easy. The Child Maintenance Service (CMS) helps ensure that parents meet their legal responsibility to support their children financially. Our mission is to ‘get money to children’ because it makes a real difference in their lives. We are transforming and modernising our service at the same time as delivering a vital service to millions of separated families across the country who rely on us. Colleagues working in CMS are passionate about supporting our customers. We are committed to providing colleagues with clear, accessible and engaging communications that help them to do their jobs well. We also want to share our progress with the public, stakeholders and citizens, reflecting the reality of our work and our achievements.
As a Communications Leader within the CMS Communications team, you will work closely with the rest of the team to develop and deliver innovative and effective communications strategies, activities and products that help to promote the vision and priorities of the Department and the Child Maintenance Service.
You will lead on internal communications campaigns to inform colleagues and to embed desired behaviours and will also lead on developing external communications activities to improve public perception of CMS.
You will work collaboratively to manage the workflow of communications products and services, in particular digital and multimedia communications projects, driving new initiatives as required to ensure that colleague communications are effective, consistent and timely, and fully support Child Maintenance Service priorities.
This position is a fantastic opportunity to work within a dynamic and fast-paced in-house team, gaining the confidence of and influencing senior leaders by providing expert communications advice and creative solutions.
The successful candidates will:
* Actively monitor emerging issues or trends that might impact on the communication team’s work.
* Own relationships with key senior managers to ensure the successful planning and delivery of internal and external communications requirements.
* Give sound advice on appropriate communications solutions, considering digital channels as a priority and ensuring the cost effectiveness of activity.
* Work with stakeholders to define the key communication issues to be supported and actively encourage ideas from a range of colleagues and stakeholders to inform the approach taken.
* Develop high quality communication products, ensuring alignment with strategic communication objectives, business productivity and priorities.
* Explore employee engagement data to understand the context and requirement for internal communications and to analyse and segment internal audiences to target communications effectively.
* Make effective use of data and intelligence on external public perception and sentiment to develop actionable insights and produce appropriate content and activities for building trust and positive regard.
* Provide strong leadership to ensure communications are planned, contextualised, targeted, consistent, and of a professional standard.
* Manage resources and mitigate risks to ensure effective and timely delivery of communications activity.
* Support leaders in establishing two-way and face-to-face communication channels to build colleague engagement, and work with managers to build confidence in cascading and landing messages.
* Use intelligence and insight to develop measurable objectives for innovative integrated strategies and plans with embedded evaluation and tracking measures.
* Develop, test and refine communication ideas to produce innovative and creative results, identify areas for improvement and ensure the tone, language and format of communications is easily accessible and lands well with colleagues and external audiences.
* Evaluate communications activity, taking an evidence-based approach to analysing and measuring the impact and effectiveness of communications and learn from experience.
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