Supporter Journey Manager The Air Ambulance Service provides Helicopter Emergency Medical Services (HEMS) and The Children’s Air Ambulance (TCAA), delivering life-saving care and paediatric transfers across the UK. Entirely funded by donations, we support the NHS without using its resources, saving lives and improving clinical outcomes. Through our work, we keep families together, help children grow, and empower the NHS to do more. We also create jobs, support environmental initiatives, and provide training and volunteering opportunities—all made possible by the generosity of the public and the dedication of our team. Job Title: Supporter Journey Manager Location: Rugby - Hybrid (Or a minimum of 40% at one of our locations across the Midlands) Hours: 37.5 hours Annual Salary: circa £40,000 Per annum Competitive Benefits Closing Date: 11/03/2025 Interview Date: 28/03/2025 Are you passionate about creating meaningful supporter experiences? Do you have a talent for mapping out engaging, automated marketing journeys that drive revenue and deepen relationships? If so, we’d love to hear from you About the Role As our Supporter Journey Manager, you will play a pivotal role in enhancing the supporter experience through automated marketing journeys in DotDigital. You’ll ensure every interaction adds value, drives engagement, and maximises revenue opportunities across fundraising, donations, and supporter retention. This role is perfect for a data-driven, supporter-focused marketing specialist who understands how to design and optimise multi-channel journeys that increase loyalty and lifetime value. Key Responsibilities Automated Journey Mapping Develop and implement automated marketing journeys that enhance supporter engagement and retention. Identify key touchpoints to deliver personalised, timely, and relevant communications. Cross-Sell & Upsell Strategies Design and implement strategies to increase donations and supporter contributions through targeted cross-sell and upsell opportunities. Use insights to develop tailored offers and engagement tactics. Data Analysis Leverage supporter data and journey insights to refine and optimise engagement strategies. Segment audiences to ensure personalised and effective communications. Experience Value Addition Ensure each interaction adds measurable value to the supporter experience, making engagement rewarding and meaningful. Continuously improve supporter journeys based on feedback and performance insights. Collaboration Work closely with Fundraising, Marketing, and Digital teams to align messaging and strategy. Ensure supporter communications are consistent across all touchpoints. Performance Monitoring Track and report on key metrics to measure the effectiveness of supporter journeys. Identify areas for improvement and implement data-led optimisations. Continuous Improvement Stay up to date with best practices in digital marketing automation and supporter engagement. Test new approaches to enhance journey performance and impact. Supporter Voice Ensure supporter feedback is embedded into journey development, creating a more responsive and engaging experience. Champion a supporter-first approach to all communications. About You Experience in supporter or customer journey mapping, marketing automation, or CRM-driven engagement strategies. Strong knowledge of DotDigital or similar marketing automation platforms. A data-driven mindset, with the ability to analyse supporter behaviour and optimise journeys accordingly. Experience in personalisation, segmentation, and multi-channel engagement. A creative thinker who understands the balance between driving revenue and delivering exceptional supporter experiences. Excellent collaboration and stakeholder management skills. What We Offer A chance to make a real impact by enhancing supporter engagement in a purpose-driven organisation. A collaborative and innovative work environment. Competitive salary and benefits package. Opportunities for professional development and career growth. If you’re ready to revolutionise the supporter experience and drive engagement through smart automation, we’d love to hear from you For more information, and the person specification, please click HERE The role is subject to a Basic DBS check. Environment The Air Ambulance Service (TAAS) is committed to Equality, Diversity, and Human Rights, fostering an inclusive environment and valuing a diverse workforce. Recruitment and development decisions are based solely on qualifications, experience, and competency, free from bias. We prioritise safeguarding the welfare of children, young people, and vulnerable adults. All colleagues, volunteers, and partners share this responsibility, completing safeguarding training and reporting concerns. Our safer recruitment process ensures we identify and prevent risks to vulnerable individuals. Please note that we reserve the right to close this before the stated date, should the hiring manager deem there to be enough suitable applicants.