Social Media Expert
Department: Marketing
Employment Type: Permanent - Full Time
Location: Remote
Reporting To: Doug Crawshay
Description
We’re looking for a Social Media Expert who goes beyond scheduling posts - someone who lives and breathes social media, thrives on engagement, and isn’t afraid to experiment. This is an opportunity to shape how we connect with our players, grow our communities, and make an impact across organic and paid social.
This role isn’t just about being creative - it’s about being brave. We have a distinct, satirical tone of voice with ASCENDANT in particular, with it being an indie title, meaning we have the freedom to take risks and break the mould. We don’t want safe, generic, or predictable content. We want someone who can push boundaries, make people stop scrolling, and spark real conversations. Whether it’s sharp-witted copy, unexpected campaign ideas, or tapping into gaming culture in ways others wouldn’t dare, this role is for someone who isn’t afraid to be different.
Key Responsibilities
* Own and evolve our social presence across Facebook, Instagram, TikTok, X, YouTube, Bluesky, and Reddit.
* Actively engage with gaming communities, finding where our audience ‘hangs out’ and becoming part of the conversation.
* Leverage Steam backend tools (Steamworks) to engage with players and optimise game discoverability.
* Run hyper-targeted paid campaigns, including retargeting and audience segmentation, ensuring we maximise impact.
* Test, iterate, and innovate - we don’t want someone who does things the ‘standard’ way. We want bold ideas and fresh thinking.
* Create content that stands out, whether it’s attention-grabbing copy, compelling video ideas, or interactive community activations.
* Be comfortable on camera - whether it’s live streams, Q&As, or engaging with our audience directly.
* Keep up with trends and algorithms, ensuring we’re always ahead of platform changes.
* Adapt to shifting timelines - the games industry moves fast, and priorities can change. You’ll need to be flexible, proactive, and able to power on when things shift.
* Analyse data and report on performance, using insights to refine strategy and improve engagement.
Skills, Knowledge & Expertise
* Social Media Expertise – Proven experience growing and managing communities, ideally in gaming or entertainment.
* Platform Proficiency – Hands-on knowledge of Meta Business Suite, Google Ads, Steamworks, and paid social backends.
* Creative & Strategic Thinking – Someone who sees beyond generic posts and can craft campaigns that truly connect with players.
* Self-Starter Mentality – You won’t be micromanaged. We want someone who trusts their ideas, executes them, and learns from data.
* Adaptability – Comfortable with shifting timelines, last-minute pivots, and unexpected changes.
* Engagement-Driven – Passionate about community building and not just broadcasting content.
* Analytical Mindset – Able to track, measure, and report on performance with clear insights and recommendations.
* Gaming Enthusiasm – You don’t have to be a hardcore gamer, but you should be happy to jump into our worlds to get inspired.
Job Benefits
Our Global Benefits & Perks
* Unlimited coaching & therapy — with Oliva, to support your mental health.
* Stock Options — everyone owns a piece of our success.
* Pension scheme — up to 5% employer matched contribution to finance those golden years.
* Socials —office & remote events, play sessions and company-wide parties.
* And even more benefits based on your location!
If you’re based in the UK
* 25 Annual Leave + 8 bank holidays - we’re flexible with most bank holidays so you can use the time to celebrate what’s important to you.
* Private Medical Insurance - full cover with AXA.
* Healthcare Cash Plan - Level 3 cover with Medicash.
* Cycle2Work Scheme - lease a bike through us and save on tax too!
* Electric Car Charging - electric car charging at our Port office in Edinburgh, Scotland.
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