Following our successful international growth strategy, we have an exciting and challenging opportunity for a dynamic Marketing Product Manager (Accessories & Barrier Matting) to join us in Macclesfield, Cheshire.
Key Responsibilities:
* Research, define, develop and implement a marketing plan for the product category with emphasis to varying customer groups – Specifier, Contractor/Installer and Distributor
* Active participation in the new product development process for Accessories ranges (e.g. Stair Edgings, Floor Trims, Barrier Matting) including; Initial research, preparation of a business plan, design and development of promotional and sampling materials, training of internal teams and briefing in a marketing communication plan
* Provide 12-24 month analysis for post launch product success.
* Attend customer visits, seminars, and exhibitions to build and ensure a regular understanding of our customers needs, competitor activities and changes within our markets and sectors
* Conduct market research (qualitative and quantitative) to establish the size of a market, key players and competitor profiling etc.
* Working alongside the Marketing Communications Team - develop promotional and awareness campaigns for nominated products to increase product / brand awareness and to drive increased sales lead generation
* Membership and attendance at relevant industry bodies and groups to represent Gerflor/Gradus
You will have:
* Solid experience in a product marketing role within interior finishes in the UK construction sector
* A good understanding of the routes to market and the roles of specifiers/architects, contractors/installers and distributors
* A keen eye for detail and ability to apply this to multiple projects and tasks
* Willingness to travel within the UK
* The ability to communicate with multiple teams and at multiple levels across the Business
Desirable:
* Experience within the commercial interiors sector of the UK construction market.
* Strong analytical and commercial skills as well as a good understanding of research methods
In return we offer:
* Competitive salary package
* Monday to Friday
* 26 days annual leave plus bank holidays (4-5 days saved for Christmas shutdown) pro rata.
* Option to purchase a further 5 days of annual leave.
* Employee Benefits Platform provided by VIVUP which includes Employee Assistance Programme - 24/7 free confidential advice, Discounted Gym Membership, discounted high street shopping and Cycle to work Scheme.
* Proactive and supported Probation Period - usually 6 months
* Group life insurance and death in service.
* Pension auto-enrolment after 3 months, 3% employer (rising to 6% after 12 months) 5% employee.
* Occupational Health Services
* Discounted Gym Membership with Everlast Gym
* Refurbished and prestigious Head Office/Warehousing building close to all transport links.
* Extremely high retention in a family orientated business.