Due to the continuing success of Waylands, we are growing our Marketing team and are recruiting a Group Marketing Manager to be based at our office in Oxford. We are looking for someone insights focused who is curious about our business and the industry, driven to deliver results and can build collaborative relationships with stakeholders.
Reporting to the Head of Marketing, the Group Marketing Manager will be responsible for developing and implementing effective marketing strategies to drive increased enquiry, increase revenue, and maximise marketing ROI. You will be entrusted with the development and execution of multi-channel marketing strategies across multiple platforms including the development of campaign objectives, campaign activity briefing, campaign management and performance reporting. Furthermore, the role will work closely with the Head of Marketing and Digital, and the wider operational team, to ensure that tactical marketing plans align with overall business objectives and initiatives.
What’s the Job?
* To lead in the execution and tracking of marketing initiatives across the full range of media, including (but not limited to) paid search, SEO, OOH, digital marketing, social media and PR.
* To own the creation, development and management of our brand marketing plans, aligned with their national marketing activity.
* To identify, anticipate and plan to satisfy customer needs in order to deliver increased revenue and profitability, and support the development of a robust CRM strategy.
* To communicate and co-ordinate with internal stakeholders regarding marketing campaigns to ensure successful and optimal execution.
* To ensure compliance with manufacturer and Group CI guidelines, quarterly manufacturer marketing mandates, as well as financial promotions guidelines in all of our marketing activity.
* To implement robust tracking and provide regular reporting on key metrics such as impressions, enquiries, conversions, and ROI.
* To collaborate with internal teams and agency partners to ensure that our tactical marketing activity is aligned with our wider business and marketing objectives.
* To identify and suggest new emerging platforms and avenues for digital outreach.
* To provide insight to the wider marketing and leadership teams to inform decision making.
* To stay up to date with industry trends and best practices in marketing.
Who Are We Looking For?
* Strong numerical and analytical skills to interpret marketing metrics and make informed decisions.
* Excellent verbal and written communication skills.
* Ability to think innovatively and commercially.
* Good planning and time management skills.
* Ability to relate to stakeholders at all levels, both within the business and externally.
* Logical and critical problem-solving ability.
* Strong attention to detail and outstanding organisation skills.
* Works well independently.
* Proven experience of developing and executing successful marketing campaigns.
* Educated to Degree Level or equivalent, ideally in Business Studies, Marketing or a related discipline.
* Previous involvement with creating content in highly regulated industries.
* Working knowledge of Financial Conduct Authority (FCA) regulations.
* Experience of managing and developing a team.
* Experience within the motor industry.
What Do You Get In Return?
* Working hours of Mon-Fri 8.30am to 5.30pm (40 hours per week).
* Salary of £45,000 per annum.
* 31 days holiday per year (including Bank Holidays).
* Benefits platform with employee support programme.
* Discounted rates of vehicle parts and servicing.
* Opportunities for training and career progression.
* Contributory pensions scheme for eligible staff.
* Life insurance of 2x salary.
Why Waylands?
Waylands are an independent family owned car dealer. Our company value “our people are at the heart of our success” was demonstrated recently when we won the AM Dealer Group of the Year award for the sixth year running.
Our commitment to providing the highest quality service and the confidence and pride we have in our company are the reasons for our glowing reputation which we have earned through many years of hard work.
We like to grow our own talent. We love promoting people and offer a range of development and training. We recruit talent over experience.
We are committed to building a diverse workforce. We hire great people from a wide variety of backgrounds, because diverse views and ideas makes our company stronger. If you’re interested in learning more, we’d love to receive your application.
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