VANRATH are delighted to be assisting a fantastic Manufacturing & Development based company with the recruitment of a Senior Marketing Executive. Fantastic company to work in.
This will be based in the Company's site in Cookstown - Permanent Role
This company has a fantastic reputation, and they have a beautiful new office.
The role is based on-site Monday - Friday (Early Finish Friday)
Salary:
Fully Negotiable + Fantastic Benefits Package - Progression Opportunities
Responsibilities:
The Senior Brand Executive will play a critical role in developing and executing marketing strategies, enhancing brand visibility, and driving customer engagement. This position requires a dynamic professional with a proven track record in B2B marketing, a solid understanding of the construction industry, and expertise in managing integrated marketing campaigns.
Key responsibilities:
* Develop and implement the annual brand plan and budgets
* To monitor competitor activity, analyse market trends, interrogate internal sales information and conduct specific market research to inform marketing plans.
* Plan and implement effective product launch strategies. • Plan and co-ordinate ongoing development of brand websites.
* To continue to identify project specific case studies and build the photography and video portfolio.
* To plan, develop and coordinate the implementation of fully integrated marketing campaigns to timescale and within specified budget, including:
o Creative Development - conceptual idea generation of visual and messaging through to final implementation;
o Video and CGI - agreeing brief, developing storyboard and script, overseeing production and editing;
o Technical and Promotional Literature - agreeing brief, organising copy both writing it and sourcing, organising photography, overseeing design, production and distribution;
o Advertising campaigns - agreeing message, organising and approving design, agreeing placement;
o Direct Mail - database management, production of mailing materials, organising fulfilment;
o PR - agreeing campaigns, organising copy, liaising with PR consultant;
o Events - organising event and exhibition attendance and displays
o Point of Sale - agreeing format and message, organising and approving design, production and distribution
o Social Media - agreeing and setting up appropriate social channels, agreeing and organising messaging/content;
o PPC Campaigns - agree and plan PPC campaigns through the Google network (Google Adword, Google Display and Remarketing);
o Email marketing - plan and co-ordinate e-alert activity.
The Ideal Person:
* Bachelor’s degree in Marketing, Business, or a related field.
* Significant experience in a senior marketing role, preferably within the construction or manufacturing sector.
* Strong project management and organizational skills.
* Expertise in digital marketing, including SEO, email marketing and social media.
For further information on this opportunity, or any other jobs in Belfast or wider Northern Ireland, please apply via the link below or contact Jack Groves in the strictest confidence.
VANRATH was founded in 2000 by Wayne Sullivan, a qualified accountant, when he discovered that professional recruitment services for accountants was not quite the experience he had expected. This was the ‘light-bulb’ moment that encouraged him to start a recruitment agency like no other.
The goal was to recruit in the same way, and to the same standard, that an employer would recruit into their own business to ensure the client would get exactly what they required.
VANRATH’s first official home was on the 6th floor of Lesley Suites in Belfast City Centre which enabled the business to hit the ground running with the establishment of our Accountancy Recruitment Team.
IT recruitment was VANRATH’s next big venture, and by 2004 the team had grown into the largest IT recruitment business in Northern Ireland.
In 2019, VANRATH secured a significant stake-holder investment from prominent Mercedes business owner and property investor Neil McKibbin FCA - who, as of 2024, has acquired 100% of the VANRATH business!
As the business continued to grow, naturally the team also expanded and the need for additional office space was identified, which was when we bought Victoria House.
This growth has been, and continues to be, supported through significant investment in marketing, our team and our clients and candidates. We look forward to what the next 24 years will bring.
The best agency I’ve worked with to date! Robbie Lemon was unbelievably professional and supportive from start to finish. He listened to my needs and found a placement that was perfect for me. Robbie was thorough and prompt when I had any questions, was a pleasure to speak to, I really can’t recommend him enough. If you’re looking for a recruiter, look no further than Robbie because he’s worth his weight in diamonds let alone in gold. Thanks for all your hard work and effort!
Incredibly professional business. I had the pleasure of speaking to Conor Birch. I have been working in temporary positions for nearly two years and within the matter of days, Conor helped me secure an amazing permanent role. I could not thank him enough for this amazing opportunity. Conor made sure to contact me every step of the way even if it was just to check in with how I was feeling with regard to the role, I found Conor extremely friendly, efficient and supportive. I highly recommend Conor and VANRATH as a whole. The whole experience was amazing start to finish.
Ross!