Abbey New Homes Potters Bar, England, United Kingdom
Job role: To assist in the delivery of targeted marketing campaigns designed specifically to drive foot traffic and sales leads to our development sales teams. Working closely with the Sales Director, Marketing Manager, Regional Sales Managers, and estate agency partners to support the effective delivery of the marketing strategy including ad-hoc collateral for events.
Scope: The Sales & Marketing Department is responsible for marketing and advertising the company’s developments, ensuring at all times that a professional, corporate image is projected which promotes the Abbey New Homes brand. The key objective is to achieve sales.
Key responsibilities:
1. Responsible for creating targeted email and text campaigns using the Company’s automated mailing system/CRM.
2. Responsible for the day-to-day running of the Social Media channels including posts and managing enquiries, appropriately adhering to the response guidelines.
3. Responsible for handling enquiries, making updates and publishing content on the website management system.
4. Assist with the coordination of production and content of all marketing communications including campaigns via external media and PR agencies.
5. Assist with the distribution of marketing materials and updating of communicative forms.
6. Liaise with external agencies to ensure the prompt and accurate production of all sales literature and marketing material relevant to the development in accordance with company standards and requirements.
7. Assist with delivering a consistent brand experience across all channels, using creative guidance from the Marketing Manager.
8. Assist with the production of reports and statistics for meetings as requested by the Marketing Manager or Sales Director.
9. Assist with regular market research to establish in-depth knowledge of local competitors.
10. Support the company’s continuous drive to improve our customer service experience by endorsing and promoting Trustpilot and Google reviews and source testimonials where possible.
11. Comply with and uphold company policies and procedures.
Minimum Qualifications:
1. Experience with Adobe Suite programmes such as Illustrator, InDesign, and Firefly.
2. Experience with CRM systems and email marketing tools such as Mailchimp/Spotler.
3. Effective communicator with excellent interpersonal skills.
4. Strong organisational, problem solving, and time management skills.
5. Must have a keen eye for detail.
6. Experience in speaking directly with leads or customers and building relationships.
7. Experience in lead nurture and sales funnels.
8. Experience in using Word Press or similar website management systems.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
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