Research & Analytics Director
* Client-side strategic research & analytics role
* 2 Days in the London office
* Variety of projects that informs strategy and audience understanding
* £60,000 - £65,000 + Bonus potential
About the Role
We are seeking a dynamic and commercially minded Research Director to join an entertainment business at the top of their game. This is a pivotal role, blending strategic thinking with hands-on analytics to drive revenue growth across sales, sponsorship, and audience engagement. As a key figure in centralising and optimising research across the business, you will empower teams with actionable insights that align with commercial objectives.
Key Responsibilities
Strategic Leadership
* Lead end-to-end research initiatives to uncover actionable insights for sponsorship and sales.
* Define and refine research briefs, ensuring alignment with business goals.
* Present data and insights in a strategic, impactful manner to internal stakeholders and external partners.
Centralisation and Data Management
* Develop and implement a centralised research framework, consolidating insights from multiple events.
* Build and manage dashboards to provide a comprehensive view of audience behaviours and purchase trends.
* Collaborate with various teams to harmonise data across events, creating unified insights.
Commercial Insights
* Analyse audience data to uncover trends and opportunities for sales and sponsorship.
* Identify reasons behind underperforming campaigns or events, proposing solutions to improve outcomes.
* Provide insights that connect audience engagement with brand sponsorship opportunities.
Technical and Analytical Expertise
* Utilize advanced tools and platforms such as SQL, Python, SPSS, and Tableau to manage and analyse data.
* Drive the integration of social media listening tools to capture real-time audience sentiment.
* Collaborate with data analysts and engineers (to be hired in the next phase) to streamline data processes.
Stakeholder Engagement
* Act as a trusted advisor to senior managers, providing clear and strategic recommendations.
* Support and guide team members to elevate their strategic thinking and analytical capabilities
What We’re Looking For
* 8+ years of experience in research and analytics, open to industry background.
* Strong blend of technical and strategic skills, with hands-on experience in data management and analysis.
* Proficiency in SQL, Python, SPSS, Tableau, and social media listening tools.
* Ability to centralise fragmented data and create unified insights.
* Exceptional critical thinking and problem-solving skills, with the ability to synthesise complex information.
* Experience in either a research agency in a client-facing role and client side insights is highly desirable.
* Strong stakeholder management skills, able to confidently present and influence at senior levels.
What You’ll Achieve
* Develop a centralised research and data platform, creating a unified view of audience insights across the business.
* Drive significant growth in sales and sponsorship revenue through data-driven strategies.
* Empower teams with strategic insights to make impactful business decisions.
Why Join?
* Be at the forefront of transforming how data drives decisions in one of the UK’s most dynamic entertainment businesses.
* Collaborate with a passionate, creative team dedicated to delivering unforgettable audience experiences.
* Shape the future of research and analytics within a fast-paced, innovative environment.
For more information, please contact Rosie Cantwell to find out more.