App Marketing Manager / App User Acquisition Manager (App focused) – Fixed Term Contract 6 or 12 months. London - Hybrid working model 50:50 split between office and home each month.
Our client is a Global fintech with offices in London, Europe, Middle East and Asia. To continue their growth, they are seeking an experienced Mobile/App Marketing Manager to lead the in-app performance marketing strategy.
The role: The App Marketing Manager is a hands-on performance marketing role. This person will focus on performance marketing, optimizing campaigns across multiple platforms to drive customer acquisition.
You’ll also play a key role in guiding expansion into DSP advertising and contributing to global growth. While ASO (App Store Optimization) experience is a plus, it's not required—our primary focus is on growing our app’s presence and scaling user acquisition.
Key Responsibilities:
1. Lead and execute performance marketing campaigns across Google, Meta, TikTok, and DSPs.
2. Optimisation of app-install campaigns for maximum ROI and scale.
3. Manage DSP campaigns to expand reach and performance.
4. Analyse campaign performance and provide actionable insights for future optimization.
5. Stay on top of mobile marketing trends, ad formats, and platform updates.
6. Test new channels and creative strategies to boost campaign performance.
7. Lead both hands-on execution and strategic decision making.
Essential Experience:
1. Experience managing Google GAC and Apple Search Ads campaigns, including building strategy and testing to improve performance marketing metrics.
2. Experience setting up, managing, and scaling app channels, such as TikTok, WhatsApp, Facebook, Instagram, X (Twitter), mobile ad networks, etc.
3. Understanding of mobile measurement tools such as Singular, Appsflyer, Branch, Adjust, Localytics, Tune, etc.
4. Excellent communication and collaboration skills; must be able to work in-office two to three days a week (50% hybrid and 50% home based).
5. Ability to manage and execute campaigns independently, from strategy to reporting.
Desirable Experience:
1. Hands-on experience with ASO is a definite bonus.
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