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Field Tech & Marketing Tech Capability Manager
Site Name: UK - London - New Oxford Street, Brazil - Rio de Janeiro, Turkey - Istanbul
Posted Date: Jan 9 2025
Field Tech & Marketing Tech Capability Manager
We are seeking a highly skilled and data-driven Digital Tech Manager to lead the digital and technology strategy for Field Engagement and Marketing Automation in the Emerging Markets region. This individual will play a crucial role in developing and implementing digital solutions that empower both Sales Reps, Medical Reps, Key Account Managers (KAMs), and Marketing teams to drive performance and enhance the customer experience for Healthcare Professionals (HCPs).
In this role, you will also focus on leveraging data and AI-driven insights to transform both sales and marketing processes, ensuring that teams can make more informed decisions, optimize engagement, and improve overall effectiveness. You will work closely with cross-functional teams, including commercial, IT, and marketing, to align technology solutions with business goals and use data to maximize the impact of digital initiatives.
In this role you will be responsible
Digital & Data-Driven Strategy Development and Execution
* Define and implement a data-driven digital strategy for both field engagement and marketing automation across the Emerging Markets region, ensuring alignment with business goals for both sales and marketing teams.
* Collaborate with global tech, regional commercial, marketing, sales and marketing excellence, Therapy Areas and Tech teams to form the comprehensive digital solutions strategy and drive its execution across the region as well as adoptions.
* Prioritize the adoption of emerging technologies, including AI, machine learning, and advanced analytics, to drive data-driven decisions and optimize sales and marketing performance.
* Strategize how to use and integrate various digital channels for F2F, Digital and Social engagement with HCPs
* Continuously monitor customer feedback and use data analytics to drive improvements in digital engagement tools, ensuring they meet the evolving needs of HCPs.
* Leverage data analytics to provide AI-driven insights that enhance both sales force effectiveness and marketing campaign performance, using tools such as Salesforce, Veeva and other data analytics tools and platforms.
* Enable sales teams and marketers to leverage data and AI tools to optimize their daily operations, improve customer interactions, and make more informed, real-time decisions.
* Drive the integration of AI-driven insights into marketing automation tools and CRM systems to ensure teams can create personalized, high-impact customer journeys and improve lead scoring, content targeting, tailored outreach, and campaign effectiveness.
* Design and implement technology solutions that enable the sales force to track and measure their performance, while providing marketing teams with insights that enhance campaign execution and content personalization.
Change Management & Training
* Lead change management efforts in partnership with business stakeholder as new data-driven digital technologies are rolled out, ensuring smooth adoption by sales and marketing teams.
* Provide ongoing support for teams to ensure they can leverage tools effectively to improve performance and achieve business objectives.
* Establish key metrics to measure the effectiveness of digital solutions, focusing on how digital solutions and data-driven insights are improving sales performance, marketing campaign outcomes, and overall customer experience.
Why you?
Basic Qualifications & Skills:
We are looking for professionals with these required skills to achieve our goals:
* Bachelor's degree in information technology or equivalent experience
* Strong experience in technology management, digital transformation, or commercial operations in the pharmaceutical or healthcare industry.
* Proven track record of defining and executing technology strategy at regional/global scale.
* Strong experience working with sales teams, CRM systems (Salesforce, Veeva, etc.), digital sales enablement tools, marketing tools, digital channels and social media.
* Knowledge of using AI, data analytics, and emerging digital technologies to drive sales & marketing effectiveness.
* Ability to translate business requirements into technical solutions.
* Excellent collaboration and interpersonal skills with the ability to influence and align cross-functional teams.
* Highly analytical, self-starter and results-driven
Preferred Qualifications & Skills:
Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:
* Post-graduate degree in Technology, or Sales and Marketing
* Strong understanding of pharmaceutical sales models and the specific challenges of engaging HCPs/customers.
* Familiarity with project management methodologies (Agile, Waterfall) and change management practices.
* Knowledge in the usage of CRM and Field Automation Apps. Experience with following tools will be preferred - Veeva CRM, Veeva Vault, Adobe Analytics, Webinar Tools (WebEx, On24, Zoom, Veeva Events), Azure, Salesforce, Paid, Owned and Earned Media strategy and solutions
* Experience of implementing digital tech strategy for field sales & marketing teams in healthcare/FMCG or related industry
* Good understanding of HCP/customer segmentation and targeting leveraging internal and external data sources
* Good understanding of pharmaceutical and/or healthcare industry, trends and digital ecosystem
Closing Date for Applications - 23rd January 2025 (COB)
Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. #J-18808-Ljbffr