As the Social Media Manager across the next 12 months, you will be responsible for delivering the social media strategy for the business, with a focus on the Mecca Bingo brand.
This role is both highly creative and analytical and requires someone who is agile and fast-thinking to capitalize on reactive opportunities, as well as someone who can be calm and collected to reflect and review data – taking key learnings forward and evolving the strategy.
You will be part of a small, energetic, and collaborative team and will have the support of two execs. You’ll be a person who loves to explore new ideas and test new thinking.
You’ll be eager to immerse yourself in the world of a bingo player and understand their loves, hates, passions, challenges, and fascinations. As a result, you’ll constantly be exploring new ways to engage them in our world and make sure our social pages offer conversational, shareable value to them and their networks.
Responsibilities
As the Social Media Manager, you will take responsibility for:
1. Evolving and optimizing all opportunities to create a brand-driven community that is one of a kind in the industry and serves to retain and grow customer loyalty and engagement.
2. The day-to-day leadership and priorities for the social media team and third-party social relationships both in the UK and in Gibraltar. The ability to motivate and manage remotely is as important as the understanding of the need to travel reasonably regularly.
3. Ensuring that existing strategies work as hard as possible whilst constantly exploring new opportunities to reach, engage, and convert customers.
4. Building effective relationships across the business including the creative studio, copy team, promo, community management, and performance marketing teams.
5. Planning a three-month rolling social media content calendar, working with the immediate team and design resource to identify key opportunities, promotional messaging, and brand priorities to create a well-balanced, customer-centric plan.
6. Managing all social media initiatives and social media content/distribution, reach/engagement measurement with a focus on engagement and sentiment, including a robust measurement framework.
7. Continually monitoring results and data, evolving the strategy, and making recommendations to the wider business around priorities and budgets.
8. Working closely with the Head of PR & Content in defining how we use customer-facing communications and content to optimize the overall social media strategy and wider content strategy across PR and blog.
Qualifications
Experience in social media in consumer-facing multi-channel businesses working across retail and digital commercially focused businesses. Regulated industry experience is a plus.
Proven track record in developing and delivering social media marketing and content distribution in a fast-moving multichannel environment or high transactional B2C business.
The ability to plan, develop, create, and execute brilliant consumer content interactions via social media.
Effective communicator and operator at middle management level.
Excellent influencing skills to ensure positive and effective working relationships.
Track record in leading and developing small teams.
Additional Information
Capable of working under pressure and able to set and achieve high standards.
Resilient with a strong work ethic.
Self-confident, with the ability to contribute at a senior level.
A problem solver willing to find new ways around obstacles.
A passion for customer-centric communications, eager to constantly source insights and test new ideas to delight customers.
Challenges conventional thinking to remove bureaucracy and unlock innovation.
Open-minded, flexible, and willing to try new ideas, with an entrepreneurial spirit.
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