Job summary Barchester Healthcare is seeking a passionate senior sales professional to join them as a Divisional Sales and Marketing Manager. This vital role will support over 60 care homes across the Central Division's portfolio to grow their occupancy and contribute to the commercial success of each home. The successful candidate will be a self-motivated, creative individual with excellent attention to detail, able to communicate ideas and improvements clearly at all levels. Main duties of the job The Divisional Sales and Marketing Manager will be responsible for reviewing the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives. They will line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors. The role also involves strategic input into enquiry generation, identifying and addressing specific difficulties around enquiry management and community engagement, and delivering training to address these areas. The Divisional Sales and Marketing Manager will be responsible for the recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors, as well as overseeing a Divisional Activities lead and delivery of Life Enrichment programmes in all homes. They will also maintain awareness of market opportunities, travel to care homes to gain in-depth knowledge, deliver occupancy support sessions, work closely with the marketing and life enrichment teams, support Barchester's new build programme, and oversee social media activity. About us Barchester Healthcare is a leading provider of care homes and healthcare services in the UK. As one of the best companies to work for in the UK, Barchester is dedicated to ensuring that their team are respected and their contribution valued. They offer a supportive and empowering environment with opportunities for progression. Date posted 27 January 2025 Pay scheme Other Salary £60,000 a year Contract Permanent Working pattern Full-time, Part-time Reference number 1231285819 Job locations Barchester Healthcare Kettering NN15 6XE Job description Job responsibilities Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 60 care homes across the Central Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels.This is a home-based role, with regular travel across Central England. We are offering a competitive rewards and benefits package, including: Generous salary of £60,000 per annum Competitive car allowance Access to a range of retail and leisure vouchers Free learning and development opportunitiesRequired experience/qualifications: A background in sales, marketing, and/or communications Previous experience managing a high-performing sales team Confident in using various reporting processes Experience analysing market and financial data, and presenting conclusions Full UK driving licenceResponsibilities: Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors Strategic input into enquiry generation across the division Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes Maintain a good awareness of the market opportunities across the division Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes Oversee social media activity for more than 60 care homes Demonstrate a clear focus on quality and customer experience As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be. 7766 TJ Job description Job responsibilities Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 60 care homes across the Central Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels.This is a home-based role, with regular travel across Central England. We are offering a competitive rewards and benefits package, including: Generous salary of £60,000 per annum Competitive car allowance Access to a range of retail and leisure vouchers Free learning and development opportunitiesRequired experience/qualifications: A background in sales, marketing, and/or communications Previous experience managing a high-performing sales team Confident in using various reporting processes Experience analysing market and financial data, and presenting conclusions Full UK driving licenceResponsibilities: Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors Strategic input into enquiry generation across the division Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes Maintain a good awareness of the market opportunities across the division Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes Oversee social media activity for more than 60 care homes Demonstrate a clear focus on quality and customer experience As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be. 7766 TJ Person Specification Qualifications Essential Required experience/qualifications: - A background in sales, marketing, and/or communications - Previous experience managing a high-performing sales team - Confident in using various reporting processes - Experience analysing market and financial data, and presenting conclusions - Full UK driving licence Person Specification Qualifications Essential Required experience/qualifications: - A background in sales, marketing, and/or communications - Previous experience managing a high-performing sales team - Confident in using various reporting processes - Experience analysing market and financial data, and presenting conclusions - Full UK driving licence Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. Employer details Employer name Barchester Healthcare Address Barchester Healthcare Kettering NN15 6XE Employer's website https://www.barchester.com/ (Opens in a new tab)