As our Digital Marketing Manager, you will spearhead our digital initiatives across both B2B and B2C landscapes, developing innovative strategies to amplify our online presence and drive growth. You will be responsible for designing, executing, and optimising targeted campaigns on platforms such as LinkedIn for B2B engagement, Meta for direct consumer outreach, and Google organic and Adwords for SEO and remarketing efforts. In this role, you will craft data-driven marketing campaigns that effectively communicate our value proposition, aligning digital activities with our overarching business objectives. You will also leverage insights and analytics to continually refine our approach, ensuring maximum ROI. Additionally, you'll collaborate closely with cross-functional teams to integrate digital marketing strategies with broader sales and brand initiatives, ultimately bolstering our market influence and supporting both our B2B success and B2C expansion. The ideal candidate for our Digital Marketing Manager role will bring a dynamic mix of strategic digital expertise, creative insight, and a robust understanding of integrated brand management. Education A Bachelor’s degree in Marketing, Digital Media, Communications, or a related field is preferred. A Master’s degree or professional certifications in digital marketing, such as Google Analytics or Facebook Blueprint, will be highly regarded. Experience and Skills Demonstrable experience in digital marketing, with a proven track record of developing and executing successful multi-channel campaigns, including both programmatic advertising and direct marketing initiatives. Hands-on expertise in digital marketing channels, including SEO, PPC, social media, content marketing, and programmatic advertising, complemented by experience in managing traditional digital outreach. Proven ability to design and implement comprehensive digital strategies that effectively support business objectives in both B2B and B2C environments. Strong analytical skills with the ability to evaluate campaign performance and derive actionable insights from data. Proficiency in using marketing automation tools and CRM software to streamline processes, improve efficiency, and drive customer engagement. Personal Attributes A strategic thinker with a creative mindset, capable of innovating and driving forward-thinking digital marketing initiatives. Exceptional communication and interpersonal skills, adept at crafting compelling digital narratives and building strong relationships with stakeholders, media, and cross-functional teams. Excellent organisational and project management skills, with the proven ability to handle multiple projects simultaneously while meeting tight deadlines. Adaptability and resilience, with the capacity to swiftly respond to evolving market trends and business priorities. As our Digital Marketing Manager your responsibilities will include: Campaign Development and Execution : Oversee the creation and implementation of comprehensive digital campaigns that boost brand visibility and engagement across multiple channels. Digital and Traditional Media Management : Strategise and manage all digital marketing efforts, including SEO, PPC, social media, and traditional media initiatives to optimise reach and effectiveness. Programmatic Advertising : Set up, manage, and optimise programmatic advertising campaigns to ensure targeted, data-driven ad placements that maximise performance and ROI. Market Expansion Strategy : Lead digital marketing initiatives that support our transition from B2B to B2C markets, tailoring messaging and tactics to resonate with both audiences. Brand Management : Safeguard and elevate the company’s digital brand identity across all channels, ensuring consistency in messaging and presentation. Analytics and Reporting : Monitor, analyse, and report on the performance of digital campaigns and marketing activities, using data-driven insights to refine strategies. Budget Management : Oversee the digital marketing budget, ensuring that all expenditures deliver optimal ROI. Stakeholder Engagement : Collaborate with other departments to ensure digital strategies align with overall business objectives and customer needs. Innovation and Trends : Stay updated with the latest digital marketing trends and technologies, applying innovative practices to continuously enhance our digital effectiveness. • Fast growing industry position with exciting and highly rewarding career path • Full time position, up to £60k basic salary depending on experience • Discretionary performance related bonus • Flexible working location split between London office and home