Global PCG Marketing Group Lead Generation Role
The Web Analytics & Testing Team plays a crucial role in our Private Client Group's lead generation process. As a Web Analytics & Testing Analyst, you will provide analysis, reporting, and data to marketing teams at all levels.
The Opportunity
You will develop skills in Google Analytics, Excel, Tableau, SQL, and other tools to critically assess problems and opportunities for improving bottom-line results. You will also work with the Web Analytics and Testing Team Leader to refine existing web-reporting suites, create custom performance tracking, and collaborate with analysts, marketing managers, and engineers on projects and infrastructure enhancement.
Your Key Responsibilities
* Dashboards and Reporting: Build dashboards that connect web data with CRM data to understand user behavior, trends, and marketing performance across countries.
* Web-Reporting Suite Refinement: Refine the existing web-reporting suite to improve its functionality and accuracy.
* Custom Performance Tracking: Create custom performance tracking for new and different marketing experiences, such as interactive calculators and quizzes.
* Data-Backed Analysis: Provide data-backed analysis to marketing leadership based on your findings.
* Collaboration: Collaborate with other analysts, marketing managers, and engineers on both projects and ongoing data infrastructure enhancement projects.
* Anomaly Research: Identify and research anomalies to uncover potential issues on web pages or internal data processing flow.
* Training and Development: Lead trainings inside and outside the department on web analytics.
* A/B Testing: Measure and analyze test results for the A/B testing program.
Your Qualifications
* Data Analysis Experience: 2 years of experience in data analysis, web analysis, or related roles.
* Technical Skills: Proficiency in SQL, Excel, Google Analytics, or relational databases.
* Leadership and Communication: Demonstrated leadership and capacity for learning new skills, as well as willingness to share knowledge and teach others.
* Audience Engagement: Ability to engage and work with multiple types of audiences (technical versus non-technical).
About Fisher Investments Europe
Fisher Investments Europe is part of the global Fisher organisation, which prioritises clients' interests through a simple and transparent fee structure and recognised European custodians. Our employees enjoy a range of benefits, including 100% paid premiums for supplemental medical plans, 28 days annual leave, and a retirement pension plan with a company contribution of up to 14% of base pay.
This is an in-office role with the opportunity to participate in our hybrid work-from-home program based on performance and eligibility. Fisher Investments Europe is an equal opportunity employer.