About The Role
The Social Media Executive will play a crucial role in enhancing our brand’s online presence. Reporting to the Group Digital Marketing Manager, you will be part of a dynamic team responsible for executing comprehensive social media strategies that drive engagement, growth, and sales. Your creativity, strategic thinking, and analytical skills will be essential in contributing to our overall marketing success.
Key Responsibilities
1. Develop and execute social media strategies that align with the company’s overall marketing goals and objectives.
2. Create, curate, and manage engaging content (text, images, video) across all social media platforms, ensuring consistency with the brand’s voice and aesthetic.
3. Monitor competitor activity and report.
4. Perform social listening analysis of key growth sectors to influence messaging and content strategies.
5. Plan, execute, and manage social media campaigns, including paid advertisements, promotions, and contests.
6. Monitor, listen, and respond to users in a 'social' way while cultivating leads and sales.
7. Analyse key metrics and tweak strategies as needed. Prepare regular reports on social media performance using tools such as Google Analytics, Hootsuite, and others.
8. Work closely with the digital marketing team, including the Group Digital Marketing Manager, content creators, and designers to ensure a cohesive social media identity.
9. Stay up-to-date with the latest social media best practices and technologies. Evaluate and report on the effectiveness of social media strategies and tactics.
10. Address and manage any issues or crises that arise on social media platforms in a timely and effective manner.
11. Identify and engage with influencers and brand advocates to increase reach and engagement.
Qualifications
1. Bachelor’s degree in Marketing, Communications, or a related field.
2. Minimum of 2-3 years of experience in social media management, preferably within a similar industry.
3. Proficiency in using social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, etc.) and tools (Hootsuite, Buffer, etc.).
4. Strong understanding of social media KPIs and analytics.
5. Excellent communication and writing skills.
6. Creativity and a keen eye for design.
7. Ability to multitask and work in a fast-paced environment.
8. Familiarity with SEO, web traffic metrics, and digital marketing trends.
About Us
Over the past 30 years, Beauparc has continued to grow and acquire businesses that all share a very similar vision and set of values. We’re now a group of almost 3000 people, all contributing to that growth and success.
Whilst Beauparc is the parent company to numerous brands, we all share an ambitious vision for the future. Our primary goal is to ensure the safety and wellbeing of our people and connected partners is front and centre. As a team, we’re safer together. We deliver our customers with a partnership approach to managing their resources responsibly. We constantly push the boundaries of innovation. What’s good today can be better tomorrow.
Beauparc is not just a company, it’s a resource recovery business. Over the past three decades we’ve grown and diversified significantly, we believe that great leadership is rooted in strong values. As leaders within this industry, we’re committed to shaping a better future for our friends, families and communities. Our philosophy remains unchanged, balancing customer satisfaction with environmentally sustainable practices. Exceptional customer service, and unwavering dedication to sustainability are the cornerstones of our business.
Our journey is dependent upon talented, passionate, and dedicated people that constantly strive and challenge each other for better outcomes.
Take the first step today and join us on the journey.
Beauparc aims to attract and retain a skilled and diverse workforce that best represents the talent available in the communities in which our assets are located and our employees reside.
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