Drive growth in new and used car retail through top-tier B2C/D2C and B2B marketing campaigns as the Head of CRM. Enhance engagement, interest, and sales through tailored prospect lifecycle nurture campaigns.
* Develop a CRM strategy to nurture prospects and increase conversion rates
* Lead the CRM team and foster a culture of collaboration, innovation, and excellence
* Collaborate with various teams on campaign launches and asset requirements
* Analyze and report on CRM activities, focusing on business goals
* Enhance lifetime customer value (LCV) and support business growth
* Manage CRM channels and create effective campaign plans
* Support omnichannel customer experience and utilize CRM tools and data analytics
* Stay updated on industry trends and best practices
* Proven experience in CRM leadership in the Automotive Industry
* Expertise in lifetime customer value, prospect nurturing, and eCommerce sales
* Strong leadership skills and problem-solving abilities
* Proficiency in articulating technical requirements and generating new ideas
* Excellent communication and interpersonal skills
Join a leading automotive leasing company and enjoy benefits including lunch on us, departmental incentives, and internal development opportunities.