Join to apply for the Search Engine Marketing Specialist role at Asia Piano Japan.
TECHNIA UK is looking for a Search Engine Marketing Specialist (SEM) to join our team. You will join us on a full-time, permanent basis and in return, you will receive a competitive salary. The role will be part of our global marketing team, supporting all of our regions, rather than just the UK & US division.
Location: Remote (UK)
Hours: Monday - Thursday: 8am-5pm / Friday: 8am-4pm
Who are we and why should you join us?
TECHNIA UK is a close-knit team, proudly part of a wide-reaching global organization. We are a SME with a bigger turnover & multiple transactions. We are a PLM specialist, and we partner with Dassault Systemes to deliver expert engineering services to clients.
At the heart of everything we do are our TECHNIA Values: Go Explore, Keep Learning, Build Trust, Work Together, and we are looking for a Search Engine Marketing Specialist who believes that these values make us stronger and embraces them as their own.
The Search Engine Marketing Specialist Role
We recognize that digital marketing is key to building TECHNIA's future growth. Therefore, we are looking for a Search Engine Marketing Specialist with a mixture of analytical and creative skills. In this role, the SEM specialist will work closely with the Head of Growth Marketing to drive targeted traffic to our websites using digital marketing tactics including social media, organic, and paid search marketing campaigns.
Key Responsibilities Our Search Engine Marketing Specialist Will Undertake
* Keyword research: Conduct thorough keyword research to identify relevant search terms and phrases that potential customers are using to find products, services, or information related to our website's offerings. Work with the Head of Growth to develop a keyword strategy outlining the best approach for targeting specific keywords (e.g. paid vs organic).
* Link-building: Increase the visibility of the business by developing and executing strategies to acquire backlinks to the website.
* Copywriting: Draft compelling and relevant copy for ads and supporting landing pages to attract attention, convey key messages, and encourage users to click.
* Campaign setup and management: Implement and manage paid search campaigns, including PPC (pay-per-click) and social media ads that drive targeted traffic and conversions. Manage campaign expenses, estimating monthly costs in order to stay on budget.
* Ad testing and optimization: Continuously test and refine campaigns to improve performance and deliver maximum ROI.
* Social media strategy: Develop and implement a strategy for social media platforms to promote our products and services, focusing primarily on LinkedIn and YouTube. Set clear and realistic goals, develop a plan for increasing and engaging followers, and work with local marketing teams to achieve this.
* Performance analysis and reporting: Track KPIs (key performance indicators) across all tactics, and provide regular reports and insights on campaign performance, trends, and areas for improvement.
Who do we think would suit this role?
Experience, skills and knowledge we are looking for in our Search Engine Marketing Specialist:
* PPC: Designing, building, implementing, and managing successful and profitable digital ad campaigns using tools such as LinkedIn Campaign Manager, Matomo, GA4 (Google Analytics), Google Tag Manager, and Google Trends.
* CRO: Performing controlled tests and experimenting with ad copy, content assets, and landing pages to improve conversions over time.
* Data analytics: Measuring campaign performance, analyzing, and reporting on the results.
* Content creation: Creating web content such as articles, whitepapers, and other content to support paid search strategies.
* Copywriting: Writing compelling ad copy, landing page content, and engaging calls-to-action.
* Graphics: Following brand guidelines and working within existing social media design templates for appropriate use in digital assets.
* A minimum of 1-3 years professional experience working in a B2B setting.
If you think this role is for you and you have what it takes to be successful as our Search Engine Marketing Specialist, then click apply today - we would like to hear from you!
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Marketing
* Industries: Marketing Services
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