1770 IT & Software Developer jobs in the UK
Job Responsibilities
1. Develop, articulate, and execute a CRM strategy to nurture prospects and increase conversion rates for new customer acquisition and retention.
2. Manage a CRM team that currently consists of one member, with the potential for growth under my direction, fostering a culture of collaboration, innovation, and excellence.
3. Collaborate with various teams on ideation, content, asset requirements, and the successful launch of campaigns.
4. Analyze and report on all CRM activities with a focus on targets that align with business goals.
5. Understand the value of increasing Lifetime Customer Value (LCV) and develop a strategy to support this growth.
6. Own and manage all CRM channels, activating and creating appropriate campaign plans to target audiences.
7. Work alongside business stakeholders to support our omnichannel customer experience, both internally and externally.
8. Leverage CRM tools and data analytics to gain customer insights and enhance the customer journey.
9. Stay informed about industry trends and best practices, continuously seeking opportunities for innovation and improvement.
Qualifications
1. Proven experience in CRM channel leadership with a track record of driving growth.
2. Demonstrated expertise in lifetime customer value, prospect nurturing, lead generation, and eCommerce sales generation through CRM activities.
3. Strong leadership skills, with the ability to inspire and motivate a team toward achieving common goals.
4. Exceptional problem-solving abilities, attention to detail, and a commitment to continuous improvement.
5. Proficient in articulating technical and digital requirements to enhance CRM.
6. A growth mindset and a passion for innovation, making you an ideas generator.
7. Excellent communication and interpersonal skills, capable of building strong relationships internally and externally.
8. Ideal, but not essential, experience with Customer Data Platforms (CDPs) such as Segment and CRM platforms like Mailjet and Mautic.
Description
At Hippo Motor Group, we are a challenger brand in automotive retail with an ambitious growth plan. We take pride in delivering exceptional customer service and providing a seamless car buying experience for new and used vehicles. The Head of CRM will play a crucial role in driving owned growth in our new and used car retail segments through best-in-class, multi-stage B2C/D2C, and B2B marketing campaigns. This position is a key member of the marketing leadership team, collaborating closely with other disciplines, especially acquisition. If you are a results-driven CRM leader passionate about the automotive industry and eager to make a difference, we invite you to join us and help shape the future of automotive retail. We offer a competitive salary and benefits package, along with the opportunity to work with a dynamic and forward-thinking team in a rapidly growing organization.
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