Overview:
We are seeking a dynamic and experienced Senior Digital Marketing Manager to lead our digital marketing efforts and drive our online presence to new heights. In this pivotal role, you will develop and implement comprehensive digital marketing strategies, manage a talented team, and play a key role in achieving our business goals.
Key Responsibilities:
1. Develop and implement a cohesive digital marketing strategy across SEO, PPC, Social Media, Content Marketing, and Marketing Automation.
2. Ensure alignment with broader business objectives and brand guidelines.
3. Enhance organic search visibility and drive traffic growth through technical SEO, keyword optimisation, and link-building strategies.
4. Manage and optimise paid search campaigns across platforms like Google Ads and Bing Ads, ensuring ROI and budget efficiency.
5. Oversee the creation, scheduling, and performance analysis of campaigns on platforms like LinkedIn, Facebook, Instagram, and Twitter.
6. Develop strategies to increase engagement, brand awareness, and conversions.
7. Lead content creation efforts to produce high-quality, SEO-driven blogs, whitepapers, email campaigns, and multimedia content.
8. Utilise tools such as Google Analytics, Google Tag Manager, and CRM systems to track and report on campaign performance.
9. Provide actionable insights and recommendations for optimisation.
10. Implement and manage automated workflows to improve lead generation, nurturing, and customer engagement.
11. Manage, mentor, and inspire a team of digital marketing professionals.
12. Foster a collaborative, innovative, and results-driven work environment.
Qualifications & Skills:
* Proven experience as a Digital Marketing Manager or similar senior role.
* Expertise in SEO, PPC, Social Media, Content Marketing, and Marketing Automation.
* Strong analytical skills with proficiency in tools such as Google Analytics, SEMrush, HubSpot, or similar.
* Excellent leadership and people management skills, with experience in team development and performance management.
* Exceptional communication, organisational, and problem-solving skills.
* Up-to-date with the latest digital marketing trends, technologies, and best practices.
If you are a results-driven digital marketing professional with a passion for innovation and leadership, we would love to hear from you.
Job Types: Full-time, Permanent
Pay: £40,000.00-£60,000.00 per year
Benefits:
* Company pension
Schedule:
* Monday to Friday
Ability to commute/relocate:
* Hinckley LE10 1RU: reliably commute or plan to relocate before starting work (required)
Education:
* Bachelor's (preferred)
Experience:
* Digital marketing: 3 years (required)
* Marketing: 1 year (preferred)
Work Location: In person
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