Marketing Manager
(with account management experience)
Salary A GBP 40,000 dependent on skills and experience + benefits
Location: Greenfield, OL3 : office based : full time
Company brief
Here at Hartley Botanic, we offer beautiful, elegant, and practical Greenhouses and Glasshouses with a worldwide reputation for perfect design, enduring strength, unparalleled quality and everlasting performance. Providing beautiful ranges of Greenhouses and Glasshouses for the everyday gardener, to the largest bespoke designs across our Victorian, Modern and Heritage ranges, Hartley Botanic works hard to cater to the needs of every individual customer and gardener and every individual garden.
Each one of our products is individually designed to the specification of the customer, whether for professional or private need. We pride ourselves on the quality of our workmanship and work closely with our customers to ensure they get exactly what they need.
Role Brief
Hartley Botanic are looking for a capable Marketing Manager who will support the development and execution of their marketing activities. You will have a proven track record within sales and Marketing and have led an internal team and external partners to deliver results. We are seeking a dynamic person to support the drive and development of all marketing and customer communication activities, including print media, social media, digital campaigns, advertising, and support creative projects including UK flower shows. This role will encompass our UK and USA businesses to ensure that there is one voice for the brand.
We are looking for a talented individual who can develop the team, work closely with our marketing agency, operating partners, and a team of professional writers to drive success and customer interest in our brand. In this role, you will work alongside our CEO and President of operations in the USA to maximise profitability and enhance competitiveness in the market.
The Marketing manager role is responsible for the managing our budgets, setting goals, and ensuring consistent brand messaging across various marketing channels. The basis of all our marketing is one brand, one tone of voice.
We are looking for someone to join our team. This role will be work alongside our longstanding marketing partners (SEO, social media, marketing design and execution...) Communication skills are critical as you will need to instantly build strong relationships, offer top class care and support.
This role will include the development of marketing briefs, requirements, timing, responsible for managing all marketing plans and projects from conception with the team, to implementation.
Ultimately, your role is to generate profitable new customer leads, drive brand awareness, enhance profitability, and achieve agreed marketing objectives. You must be flexible, creative, logical in your approach, a strong project manager with the customer at the heart of everything.
The role is office based, here at Greenfield. You will be located within our factory, where everything in our business starts...
Main duties and responsibilities:
* Planning: Develop and execute a comprehensive marketing plan aligned with the businesses goals, for the UK and the USA businesses, as one brand : this includes print, digital, advertising, SEO, photography, all customer communications and creative. Ensuring that the content aligns with brand messaging and resonates with our target customer.
* Set, monitor and report on agreed marketing goals
* Participate in the planning of company objectives... Collaborate with our sales and production teams, seeking input, feedback, ideas for consideration.
* Manage our creative marketing agency who manage all of our marketing campaigns, across all channels with the exception of SM... This is a long:standing partner of Hartley Botanic. They hold the depository for all of our adverts, promotional materials, photography, brochure developme