Be a role model and leader to all staff within their specialities and across the wider care group. They will demonstrate a values led attitude, a coaching style of leadership and a high level of skill in giving and receiving constructive feedback. Be a visible nurse leader, encouraging staff to contribute to implementation plans, ensuring a high quality and efficient approach to service delivery, including remaining calm and controlled and solution focused in times of difficulty. Lead by example to inspire, motivate and encourage others using a coaching style of leadership, ensuing that others have clear direction, support and accountability and responsibility to deliver. Support implementation of appraisal and developmental plans for all Nursing colleagues within the designated team, ensuring a coaching style of leadership and development of potential at every level is at the heart of everyday communication, creating a culture where giving and receiving constructive feedback is embedded. Develop opportunities for staff engagement within the team ensuring unnecessary blocks to processes and pathways are removed. Use staff engagement as a driver for service improvement within the area, ensuring that actions are followed through in a structured way. Implementing effective communication strategies and techniques to promote involvement, effective decision making and a common sense of purpose, including supporting staff and stakeholder engagement at the start of planned organisational change. Forming an essential two way communications link between the nursing team and other staff within the area, ensuring that key messages, team brief etc are shared and discussed. Supporting the Associate Director of Nursing to formulate a creative vision and clinical strategy for the area, offering ideas which reflect the contribution of the nursing profession, health needs of the local population, and contribute to the annual business workforce and financial planning process.