Are you an experienced Digital PR & Content Executive looking to grow your career at an award-winning agency? Then this could be the role for you.
This is a hands-on role that sits across our SEO & Digital PR team and will see you work across campaigns to land client coverage and links straight from the start, in addition to creating effective content for client’s websites, social media campaigns and the Cedarwood website.
Essentially, you’ll be creating engaging stories based around our clients and their products to attract media attention. So, an eye for a good story and a thirst to get your clients featured in top newspapers and magazines is essential.
This role promises tonnes of variety, with no two days looking the same. From sending out Christmas trees for journalists to review to working with a legal client to analyse Coronation Street storylines, this is a varied role that is perfect for someone who thrives in a fast-paced environment & has good analytical skills. On top of good analytical skills, you’ll have good written and verbal skills, as well as good organisation skills in order to manage media lists and our journalist database, you'll also be able to keep on top of admin-related tasks such as updating these lists & databases when required.
Main Responsibilities
* Create stories about client products and services to generate media coverage online
* Monitor media trends and tap into these when relevant to secure coverage - both proactive and reactive newsjacking
* Monitoring news on a daily basis
* Use our media database to source relevant contacts and build relationships with journalists
* Interview clients and create content for thought leadership articles, to be placed on industry blogs and magazines
* Client communication - regular client communication including reports
* Delivering regular backlinks across outreach campaigns
* Campaign ideation - creating effective campaign ideas
* Creating effective landing page and product copy for websites
* Creating effective copy for social media
* Conducting research for data-led campaigns
Minimum Qualifications
* Minimum 1 year's experience at a PR agency or in-house
* Experience in digital PR and outreach, with examples to back it up
* Using PR databases, software and reporting platforms
* Great writing skills
* Ability to write content from a brief
Hybrid: Manchester City Centre Office
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Advertising Services
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