About Our Client
The organisation is a well-established firm within the leisure, travel and tourism industry based in Merseyside. With a team of over 500 employees, it prides itself in delivering top-tier travel experiences to clients across the globe. Specialising in curated journeys, it has created a niche for itself in the industry.
Job Description
Key responsibilities of the Digital Marketing Manager:
* Effectively manage strategy and performance across all paid media channels.
* Plan online marketing campaigns that are executed across all channels effectively.
* Monitor and report on website activity and performance, conducting regular digital reporting and insight analysis.
* Analyse KPIs to measure the effectiveness of digital marketing campaigns.
* Manage all website marketing activity in collaboration with the wider team.
* Manage SEO and CRO strategies alongside external agency.
* Support the delivery of a new website.
The Successful Applicant
A successful Digital Marketing Manager should have:
* Strong digital marketing experience ideally within the travel industry.
* Strong analytical and numerical skills with sharp attention to detail.
* Solid knowledge of Google Analytics.
* Experience with a variety of digital acquisition channels and techniques; PPC and Paid Social essential.
* Previous experience working with agency partners and website content management systems.
* Strong understanding of SEO best practices.
What's on Offer
* A competitive salary ranging from £40,000 to £45,000 per annum.
* An opportunity to work in the exciting leisure, travel and tourism industry.
* A supportive work environment.
* The opportunity to shape and grow with a leading company.
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