Digital Marketing Manager – B2B Lead Generation
Location: Greater Manchester (Hybrid)
Salary: £52,000–£60,000
Calling all results-driven Digital Marketing professionals with a knack for B2B lead generation?
About the Role
We are seeking an experienced Digital Marketing Manager to join our team and drive our B2B lead generation efforts. This is a fantastic opportunity to take ownership of our digital marketing strategy, utilising your expertise to generate high-quality leads that fuel our growth.
As the Digital Marketing Manager, you will work closely with our sales and product teams to create and execute data-driven campaigns that resonate with our target audience. You'll have the freedom to innovate, test new ideas, and optimise performance across a range of digital channels.
Key Responsibilities
1. Develop and implement a comprehensive B2B digital marketing strategy focused on lead generation.
2. Manage and optimise paid media campaigns, including Google Ads, LinkedIn, and display advertising.
3. Drive organic growth through SEO, content marketing, and website optimisation.
4. Analyse and report on campaign performance, providing actionable insights to improve ROI.
5. Collaborate with sales teams to align marketing efforts with revenue goals.
6. Leverage marketing automation tools to nurture leads and streamline...