Recognised as one of the fastest growing Companies in the UK, it’s a really exciting time to be joining END. If you’re positive, passionate and dedicated and want to be part of our future success this could be the role for you.
CRM MANAGER - FULL TIME, WASHINGTON, TYNE & WEAR
Over the last 19 years, END. has evolved into a technology led retailer that provides luxury and contemporary apparel and exclusive sneaker drops to a global audience. One of the most influential, forward-thinking and inspirational fashion companies in the world, we have fresh products hitting our website daily and our service never stops.
END. prides itself on delivering a first-class customer experience, which has underpinned our success. With over 2 million customers we deliver to over 80 countries around the world and our online business is complemented by our industry leading retail stores in Newcastle, Glasgow, London, Manchester & Milan.
END. is a global destination for pinnacle products from over 500 leading brands and designers. This is an exciting opportunity for a talented & experienced CRM Manager to join END. The successful candidate will report into the Head of Analytics and will be an integral support in part of our expanding and highly focused Digital Team.
What you'll be doing:
Key responsibilities
* Oversee a team of executives to plan and execute compelling communications across email, push & future SMS channels.
* Manage complex campaign delivery through team prioritisation and planning.
* Measure performance of the CRM channels, providing performance insight on a weekly basis.
* Leverage insights and data to identify new opportunities for customer communications across personalisation and segmentation.
* Create business cases to size new potential candidates, get buy-in across key stakeholders and write requirements to brief technical teams on business needs.
* Manage the ongoing team road map & calendar, adhering to strict brand embargos, flagging risks and dependencies, working closely with relevant teams to deliver plan.
* Be the key voice of CRM in the business and ensure the team is skilled and knowledgeable within the field.
* Ensure a rigorous AB testing strategy is in place across the team to enhance activity, working with the CRM Analysts & stakeholders to scope and report test activity to C-Suite.
* Develop & nurture direct reports, recruiting talent in line with the needs of the business.
* Drive & maintain a customer-led mentality.
* Ensure revenue targets are met, striving to create incremental revenue wherever possible.
* Support with accurate forecasting and budgeting across the FY for all CRM channels.
* Be a key voice in the weekly trade call, delivering on company-wide strategic goals from C-Suite.
* Manage all 3rd party relationships relating to CRM, being the go-to contact for external partners.
What you'll be able to demonstrate:
Skills and experience
* Adobe Photoshop, Google Analytics and HTML coding skills.
* Highly numerate graduate (or equivalent) with significant commercial CRM Manager experience.
* Management experience of driving performance in a CRM environment.
* Experience working with an email vendor platform of segmentation and targeting.
* Understanding of customer retention and loyalty strategies.
* Strong interest in END. and our brand roster.
* Highly organised, with a high level of attention to detail.
* A passion for data, and an understanding of how data can be exploited to drive competitive advantage.
* Excellent communication/presentation skills, and the ability to convert and communicate data to a wide range of audiences.
* Demonstrated skills to build and maintain strong relationships across the business.
* Intermediate Excel skills.
* A consumer-oriented focus.
* Educated to degree level, ideally in mathematics, statistics, economics, management sciences, or similar.
* Excellent data visualisation skills.
* Experience with SQL.
What we can offer you
* 33 days holidays (including bank holidays and birthday)
* Company pension scheme
* Generous staff discount.
* Access to Employee Assistance Programme
* Opportunities for professional development and career progression
Our core values underpin everything we do as a business. We always put our customers first, are passionate and dedicated, and strive for excellence. To achieve this, we are positive and collaborative and keep it simple.
If you have what it takes to be part of our future success, we want to hear from you.
Type of employment: Permanent, full-time
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