MEDIA MANAGER - L'Oréal Paris, Make Up & Skin
L'Oréal Paris seeks a strategic Media Manager to orchestrate impactful, data-driven campaigns across makeup and skincare. Lead budget allocation, agency partnerships, and innovative media activations while maximizing ROI. If you thrive in a collaborative environment and are passionate about media, apply!
A DAY IN THE LIFE
1. Strategic Media Planning & Budget Management: Oversee L'Oréal Paris media budget allocation across makeup and skincare, defining priorities, and making data-driven investment decisions aligned with business goals (market share, consumer targeting, etc.) while adhering to budget and governance rules. This includes collaborating with brand and finance teams on spend management and phasing.
2. Agency Partnership & ROI: Lead the relationship with the media agency to develop and execute full-funnel media plans incorporating best practices and learnings from internal studies (BETiQ, Rules of Engagement) to maximize media ROI.
3. Data-Driven Media Activation: Drive the adoption of 1P data in media campaigns, leading test-and-learn initiatives and 2P activations to optimize performance.
4. Competitive Analysis & Innovation: Analyse competitive investment trends, media mix, and creative strategies to inform L'Oréal Paris's media approach and identify innovative opportunities, collaborating with the multi-divisional media team to ensure the brand remains at the forefront of media best practices.
5. Stakeholder Management: Cultivate strong relationships with key internal stakeholders (brand teams) and external partners (media agencies, platforms, retailers, networks) to facilitate communication, collaboration, and the achievement of business objectives.
6. Team Development & Media Expertise: Provide media expertise and support to the brand team, fostering media upskilling and knowledge sharing within the team.
WHO YOU ARE
* Strong media expertise & experience, analysing, owning & delivering full funnel media plans.
* Strong expertise & understanding of the role of different media channels & platforms, objectives & measurement techniques.
* Media planning experience on traditional & digital channels.
* Demonstrable experience in relevant media roles (agency, group or advertiser).
* Comfortable with data analysis and budget management within complex environments.
* Experience of matrix structures and reporting lines.
* Strong interest in media, market developments and innovation, with curiosity to try the unproven.
* Good written & verbal communication skills with ability to articulate complex or technical matters in a simple way across all levels of the organisation.
* A positive attitude to ambiguity and able to tackle problems with a structured approach.
* Ability to build strong working relationships with internal teams and agency partners.
* Strong understanding of Retail Media.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world's #1 beauty brand with L'Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.
HOW WE RECRUIT
At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal.
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