P Louise Stockport, England, United Kingdom
Head of Marketing
Join the Creative Force Behind One of the UK's Fastest-Growing Beauty Brands
At P. Louise, we're more than just a cosmetics brand — we're a movement. Renowned for our bold approach to beauty, immersive customer experiences, and viral campaigns, we've built a powerful presence both online and in-store. With a rapidly expanding product range, a thriving creative academy, and a passionate global community, we’re now looking for a strategic and visionary Head of Marketing.
The new Head of Marketing will be joining a team to support with the structural guidance, build out and overall strategy moving forwards. As a DTC brand, we are industry leading and this role will be vital to bolster our upper funnel marketing strategies and brand awareness.
Key Responsibilities:
1. Improve brand awareness to attract customers and identify new customer segments and GTM strategies in the US.
2. Work on social media campaigns, especially on TikTok, including influencer, affiliate and UGC strategies.
3. Think outside of the box with new creative ideas to attract customers and push the brand ahead of competitors in the global market.
4. Establish experiential marketing strategies both physically and digitally to create brand affinity with customers, including but not limited to pop-up stores, brand activations, workshops, and virtual events.
5. Monitor, analyze, and report on performance metrics to optimize future initiatives. Use data-driven insights to inform strategic decisions.
6. Mentor and lead a diverse marketing team currently in place and develop the hiring strategy for new and talented marketing professionals.
7. Manage budget requirements and stay updated on industry trends, emerging technologies, and competitive landscape.
Key Requirements:
1. Bachelor's degree in Marketing, Communications, Business, or a related field; MBA is a plus.
2. Deep experience with social media strategies, brand awareness, experiential marketing and new market development, specifically in the US.
3. Must come from a background of cosmetics, beauty, or FMCG.
4. Strong ability to think outside the box and generate fresh ideas for engaging content and campaigns.
5. Excellent analytical skills to interpret data and make informed marketing decisions.
6. Proven track record of developing and leading diverse teams, fostering an inclusive environment that values different perspectives and backgrounds.
What We Offer:
* Competitive salary and performance-based bonuses
* Opportunities for professional development and growth within the company.
* A chance to be part of a dynamic team that values creativity and collaboration
* Access to on-site gym
* Free on-site parking
* 'Moody Monday' food treats for staff appreciation every Monday
Seniority Level
Not Applicable
Employment Type
Full-time
Job Function
Marketing
Industries
Retail and Marketing Services
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