Marketing Planning Manager £60k East Midlands Hybrid working Forward Role are working with a progressive B2C business going through an exciting transformation journey - digital transformation, new products & services etc. They are looking to recruit a Marketing Planning Manager to push boundaries and deliver marketing campaigns that take bold new steps to target new audiences and demographics. This is a fast-paced and varied role that requires a strategic thinker with a strong ability to craft compelling value propositions and deliver impactful, multi-channel campaigns. You will work closely with key business teams, ensuring marketing initiatives align with commercial objectives and resonate with target audiences. Key Responsibilities: Leading the development and execution of marketing plans to enhance product visibility and customer engagement. Managing go-to-market strategies for new product launches, leveraging digital, social, PR, and direct channels. Act as a trusted advisor to internal stakeholders, ensuring marketing activities support business priorities. Overseeing campaign performance, optimising strategies for maximum impact. Collaborating with external partners and agencies to drive marketing excellence. What you will need: Ability to develop and execute strategic product marketing plans. Expertise in developing and executing multi-channel marketing strategies that deliver results and ROI. Strong market insight, customer focus, and data-driven decision-making. Exceptional communication and stakeholder management skills. Ability to manage multiple projects and third-party relationships effectively. Creative thinking and a proactive, results-driven approach. This is a high-impact role for a confident marketing leader who thrives in a fast-paced environment. If you excel at stakeholder management, campaign execution, and strategic thinking, we'd love to hear from you. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.