About
Strategic marketing leader with a deep understanding of B2B technology markets, specialising in developing data-driven, go-to-market strategies that drive measurable pipeline growth. Experienced in market research, competitor analysis, and content strategy, ensuring campaigns are insight-led and results-focused. Skilled in collaborating with cross-functional teams—including creative, demand generation, and sales—to develop high-impact marketing initiatives that help technology brands stand out in competitive landscapes.
A trusted advisor to clients, with the ability to translate complex product and market insights into compelling messaging and strategic direction. Passionate about identifying growth opportunities, refining best practices, and ensuring marketing strategies are both forward-thinking and commercially effective.
Experience
Strategy Director
* Develops end-to-end go-to-market strategies aligned with client business goals, feeding seamlessly into demand generation programs.
* Conducts in-depth market and competitor research to identify key trends and inform strategic direction.
* Leads content audits, value proposition development, and messaging strategies to enhance campaign effectiveness.
* Provides strategic guidance to creative and sales teams, ensuring outputs align with overarching business objectives.
* Advises clients at senior levels, positioning marketing initiatives to drive tangible business results.
* Supports sales efforts with compelling pitch development and proactive opportunity spotting for client engagement expansion.
Skills & Expertise
* B2B Technology Marketing
* Go-to-Market Strategy
* Market & Competitor Analysis
* Content Strategy & Messaging
* Demand Generation Alignment
* Client Advisory & Senior Stakeholder Engagement
* Data-Driven Decision Making
* Cross-Functional Team Leadership