Job Description
JOB SPEC – SENIOR STRATEGIST
About Haines McGregor
Haines McGregor is a proudly independent Brand & Innovation Agency.
We combine strategic thinking with vibrant creativity to create growth.
HMc specialises in the FMCG (fast-moving consumer goods) sector, with a focus on food & drink, working closely with a select group of major, forward-thinking companies including Carlsberg, Diageo, and Arla to shape some of the world’s biggest brands.
Our work is varied, but can be grouped into three types of project…
1 | Brand Positioning
This means defining and designing the brand’s offering and image to occupy a distinctive place in the mind of their target. We combine conceptual thinking with standout design to give brands a clear and competitive point of view, with creative guidance across an array of real-world touchpoints, delivered to our clients in impactful digital toolkits and brand bibles.
2 | Innovation
This means spotting new opportunities for brands to stay relevant in a constantly changing world. We stay close to trends, identify opportunities, develop new product ideas and then visualise them in a way that can capture a real-life experience, for testing in research or handing on to a packaging agency for design detailing an...