Job Title: Wholesale Customer Development Manager
Location: London (Home / Field based with regular travel to HQ in Kent)
Introduction: Driscoll’s is a global berry company specializing in the production and marketing of flavor-filled berries. Driscoll’s is a mission-driven company, focused on delighting consumers through the alignment of customers and its growers. In November 2022, Driscoll’s acquired the UK marketing and distribution rights of the UK grower group Berry Gardens, enabling a robust launch of Driscoll’s branded products in the UK market.
Responsibilities
Core responsibilities include:
* Building & executing joint business plans with partner wholesalers across the terminal produce market, independent retail, and foodservice spaces (experience managing Brakes or at least Bidfood in particular preferred)
* Creating a world-class wholesaler engagement plan to foster enduring relationships that go beyond supplier/customer to create genuine partnerships
* Creating and executing a trade marketing plan & initiatives to drive new Driscoll’s business through existing wholesale customers
* Managing Brakes by engaging the many stakeholders who hold influence within Brakes and out to its customers
* Approaching & managing contract caterers serviced by Brakes with a focus on winning and developing Compass
* Managing all key stakeholders at central head office level within Compass to keep Driscoll’s front of mind
* Winning listings in Compass and ensuring they pull through at site level by creating an execution plan with site-level chefs and retail teams
* Managing an exec to help gain traction at site level to influence at head office level across all wholesale and contract catering customers
Candidate Profile
This is a genuinely exciting opportunity for an experienced wholesale NAM from a high growth startup/SME background to make their mark on the launch of a global brand in a new core market. You will have experience in managing third-party distributor relationships, building joint business plans, and activating through both tactical trade marketing and engaging with wholesaler sales teams. You will know how to grow third-party sales through strategic new business initiatives while also being hands-on to get the job done.
Key Competencies
* Sales capability: Ability to explain the power of berries to a range of business types and channel owners/operators who may be less familiar with Driscoll’s and its point of difference vs. own label and other branded berries.
* Ability to prepare a well-structured sales pitch deck: To engage all routes to market owners, category managers, and sales teams.
* Collaborative: Works with a variety of colleagues inside and outside of Driscoll’s seeking win-win solutions.
* Strategic mindset: Analytical with data, capable of determining the viability of new channels or outlets.
* Drives engagement: Creates a motivating atmosphere for stakeholders to achieve common goals.
* Self-Governance: An autonomous and accountable person who provides regular progress reports on sales targets and joint business plans.
Values Needed to be Qualified
* Passion: Pride in work, ownership of tasks, and a willingness to improve.
* Humility: Curiosity, knowledge sharing, and openness to input from others.
* Trustworthiness: Fulfills commitments and maintains strong, respectful relationships.
About Driscolls
Driscoll's is the global market leader for fresh strawberries, blueberries, raspberries, and blackberries. With more than 100 years of farming heritage, Driscoll's is passionate about growing fresh, beautiful, and delicious berries.
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